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// Public Gaming International // March/April 2015
Daniel Cage
Co-Chairman & Chief Executive Officer
Mr. Cage is an experienced entrepreneur with management, marketing and technology experience. He
founded Linq3 Technologies when he recognized that an untapped resource (ATM’s and other POS Ter-
minal Networks) could be used to significantly enhance the way lottery tickets were distributed. Cage has
led the companies’ growth into multiple states, achievement of the highest security ratings and built a team
of industry leaders. Prior to Linq3, Mr. Cage was the founder and owner of SoundCage, a post-production
content company started in 1996. Under Mr. Cage’s leadership, SoundCage provided content for Fortune
1000 companies including AT&T, Nike, Pepsi, Coca-Cola, and Sony as well as the nation’s top advertising
agencies (BBDO, Deutsch, McCann-Erickson). Mr. Cage has a BA in Political Science from the Univer-
sity of Southern California. He is a member of the Florida Retail Federation’s Chairman’s Circle and serves
on the U.S. ATM Industry Association Board.
Michael Chambrello
Chief Executive Officer of North America Lottery, GTECH
As the Chief Executive Officer of North American Lottery for GTECH S.p.A., Michael Chambrello is
responsible for the development and delivery of all lottery technology solutions globally for the Company,
as well as the strategic development and management of the lottery business in the U.S. and Canada. In
addition, he is also responsible for the global instant ticket printing business. Chambrello most recently
served as CEO of Scientific Games Corporation. Prior to that, he was Scientific Games’ President and
Chief Operating Officer. He left Scientific Games in 2013. For a 17-year span, Chambrello held various
roles at GTECH until he left the company in 1998. From 1996 to 1998, he was President of GTECH
Corporation and Executive Vice President of GTECH Holdings Corporation. Chambrello has also served
as President and CEO of Environmental Systems Products Holdings (ESP), and as CEO of Transmedia
Asia Pacific, Inc. and Transmedia Europe Inc.
Tracey Cohen
Chief Operating Officer, D.C. Lottery
In March 2010, Tracey Cohen assumed the post of Chief Operating Officer at the D.C. Lottery, marking
the latest achievement in a decorated career that has spanned over 15 years in sales and marketing. Under
her oversight and management of the day-to-day operations of this income generating agency of the Dis-
trict of Columbia Government, the D.C. Lottery transitioned from the most antiquated gaming system in
North America to its present state-of-the-art platform. In her first year, the agency saw record-breaking in-
stant ticket sales, launched its first-ever million-dollar D.C. Scratcher, and welcomed Mega Millions—the
nation’s biggest jackpot game—to its product line, contributing another $1.2 million in revenue. Tracey
forged her lottery career at the Maryland State Lottery, where for ten years she introduced new games,
developed successful promotional strategies, managed online and instant product lines and brokered major
branding partnerships. She twice achieved national industry recognition for stellar instant ticket launches.
Brad Cummings
Chief Executive Officer, EquiLottery
Founder of EquiLottery, a live action lottery entertainment product, Cummings has played a prominent
role as an entrepreneur in the sports gaming industry since 2008. His first industry startup, the Paulick
Report, has grown into the gold standard of online news and information for the horse racing industry.
Just before launching EquiLottery in July of 2014, he served as COO of PM Advertising, the world’s
largest Thoroughbred ad agency, handling marketing and web development for Kentucky Derby win-
ning stallion farms like WinStar Farm, Spendthrift Farm and Three Chimneys Farm. Cummings has
built a reputation for innovation and success by producing tangible results and proving the ability to
navigate the unique challenges of marketing and public relations in a digital world. Before entering the
