March/April 2015 // Public Gaming International //
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Matthew Isaac
Director, Retail Development, Pollard Banknote Limited
As Pollard Banknote’s Director, Retail Development, Matt Isaac works with both the teams at Pollard
Banknote and outside partners to identify new initiatives to improve retail sales. Matt gained significant
experience working in an industry leading retail environment as the Scratch-Off Product Manager for
the Florida Lottery. Working within the sales department, Matt was in integral part of the team that
increased Scratch-Off Product sales from $2.1 billion in 2009 to record sales of over $3.4 billion in
2014. With the experience of shifting a mature lottery’s marketing, product, and sales focus from draw
based games toward the scratch-off product, Matt has tangible insights into growing overall sales and
profits for younger and mature lotteries.
Jim Kennedy
Executive Vice President, Group Chief Executive of Lottery, Scientific Games
Jim Kennedy leads the strategy, direction and growth plans for Scientific Games’ lottery customers
worldwide. Prior to this role, Jim served as President, Printed Products and Chief Marketing Officer.
Since joining Scientific Games in 1985, Jim has worked closely with customers around the world
to develop hundreds of successful lottery programs for responsible, sustainable growth. Under his
leadership as Senior Vice President of Sales and Global Marketing, he was responsible for global
marketing and business management for sales, customer service and creative for Scientific Games’
North American lottery business during the company’s most significant growth in its history of
instant products and related services.
Jim holds several patents and he is the recipient of the Major Peter J. O’Connell Lottery Industry
Lifetime Achievement Award and the NASPL Powers Award. He was inducted into the Lottery
Industry Hall of Fame in 2010. Jim has a bachelor’s degree in Computer and management Science,
an MBA from the University of Colorado and a graduate degree from Columbia Business School’s
Senior Executive Program.
James R. Maida, Esq.
President/CEO, Gaming Laboratories International
Mr. Maida began his career testing gaming equipment with the New Jersey Division of Gaming
Enforcement in Atlantic City, from 1985 to 1987. In 1987 he left the Division to study law and to
begin an independent game testing and consulting business.
He co-founded GLI with Paul J. Magno in June 1989, and the company has since grown to more
than 650 people in 20 offices globally.
He has testified as an expert witness in numerous gambling cases, and has appeared before the
U.S. Senate, U.S. House of Representatives, the National Indian Gaming Commission and before
numerous state legislative committees. He testified before the U.S. House Committee on Indian Af-
fairs and the Senate Select Committee on Indian Affairs as a witness, regarding the adoption of the
Class II and Class III regulations and their application to finite video pull-tab devices.
In 1995 he was named as one of the “25 Most Influential Persons in the Gaming Industry” by
IGWB, and in September 2009, was chosen as the “Most Influential People in Gaming” by Global
Gaming Business.
He has numerous Bar Admissions, including Colorado, District of Columbia, Florida, New Jersey
and Pennsylvania.
He graduated from Rutgers School of Law with a Juris Doctorate Degree with High Honors, and
Honors in Taxation, and from Lehigh University with a Bachelor of Science Degree in Computer
Science Engineering.
