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// Public Gaming International // March/April 2015
Nikki Orcutt
Deputy Director of Marketing, West Virginia Lottery
Nikki Orcutt has served as Deputy Director of the West Virginia Lottery for more than six and a half
years. In this role, she manages and directs all marketing, sales and advertising related functions of the
West Virginia Lottery’s Instant and Online gaming portfolio. Prior to joining the Lottery in 2008, Nikki
was a Specialty Pharmaceutical Representative for Eli Lilly and Company with responsibility for the sales
growth in the Osteoporosis business in West Virginia and Southern Virginia. Nikki began her career at
The Dow Chemical Company in 2001, and quickly a advanced within the company leading Dow Pub-
lic Affairs in West Virginia in 2004. At Dow, she was responsible for community relations, internal and
external communications, as well as the management of all philantrophic contributions from The Dow
Chemical Company Foundation in West Virginia. Nikki graduated from The Ohio State University in
2001 with a degree in Journalism/Public Relations and a minor in Sociology.
Paula Otto
Executive Director, Virginia Lottery
Ms. Otto was a member of the original group of people who worked to build the Virginia Lottery
from scratch in 1988. As the Lottery’s first Director of Public Affairs, she was instrumental in shap-
ing and protecting the Lottery’s public image. In 1997 she left the Lottery for a faculty position at
Virginia Commonwealth University, rising to the position of Associate Director of the School of Mass
Communications. Eleven years later she was asked to return to the Lottery as its Executive Director,
a position she has now held for seven years. With the unique experience of having been there at the
start, Ms. Otto understands how the Lottery must straddle a line between government and business.
Since taking over as Executive Director, she has fostered strategic planning and the use of technology
to optimize the amount the Lottery raises for Virginia’s K-12 public schools, while maintaining the
Lottery’s reputation for integrity, innovation and fun. In FY14, the Virginia Lottery had record of
$1.8 billion and raised more than $500 million in profits.
Adam Perlow
Founder and Chief Executive Officer of Hudson Alley Software, Inc.
In this role, Adam is focused on corporate strategy, growth, and product direction. He works very closely
with customers to ensure that Hudson Alley’s products are meeting their needs and helping to improve
their business success. Prior to founding Hudson Alley Software, Inc. in 2008, Adam served as Vice Presi-
dent of Technology at Cole Systems Associates (which Hudson Alley was spun-off from), where in 2004
he launched OrderPad for Lotteries, the world’s first lottery-specific sales force automation solution. In
mid-2012, Hudson Alley launched OnePlace, its next generation sales force automation solution which
has become the most widely used lottery sales force tool in the world, while OrderPad remains the second
most widely used solution. Hudson Alley’s solutions are currently used by more than 20 U.S. lotteries.
Rick Perrone
President & CEO—GameOlogy® a Tournament One Company
As the leading US lottery developer of games, content, technology and Apps for Online, Mobile and Kiosks,
GameOlogy
®
is doing business with major OLSP’s including: GTECH, Scientific Games and Intralot with
games running in 6 States and 4 more going live in the next 4-6 months. Rick was a Senior Time Warner
Marketing and Operations Executive. He launched and marketed new premium channels—HBO, MTV,
ESPN, TBS, CNN and the Movie Channel. Following Time Warner, Rick founded and operated Eastern
Cable and Wireless TV. He started with several cable TV systems on the East Coast and in Michigan and
consolidated them into a $100 Million wireless system that was sold to MCI. Founded Tournament One
Corp
®
in 2004 based on a vision of future gaming in the Worldwide Lottery and Casino markets.
