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Susan Golightly
Founder and Principal of CODEI, LLC.
CODEI is in business to help companies envision and execute data-driven, customer-centric mar-
keting. After more than twenty years working with businesses and their data including six with the
Hoosier Lottery, Susan saw a growing gap between the desire to leverage business data and create
customer-centered solutions and ability to do so. Before starting CODEI, Susan served as Director
of Marketing for the Hoosier Lottery where she implemented many of the principles of CODEI,
resulting in double digit percentage improvement in playership, net income, sales, media dollar ef-
ficacies, instant return and sell through rates as well as industry leading ASCI customer satisfaction
scores. While there, without spending incremental dollars, she led the building of new disciplines
including business intelligence, product management and CRM, launching of an all new Hoosier
Lottery brand, launching of a store branding program in partnership with Scientific Games and the
award winning deployment of the email platform, ExactTarget (now Salesforce).
Before the Lottery, Susan spent nine years with MARC USA were she was VP, Director of Promotion
and responsible for shopper marketing programs with clients such GE and P&G through national
retailers including Target, Lowes, Rite Aid and Kroger as well as a proprietary loyalty program for
Simon Malls in partnership with national brands and retailers.
Gary Gonder
Chief Branding Officer, Missouri Lottery
Gary Gonder has worked at the Missouri Lottery for more than 22 years. As Chief Branding Of-
ficer Gonder works to develop an inspired, brand-led organization that strives to unify employees,
retailers and players by reinforcing the “why” behind everything the Lottery does at every brand
touch point. Communicating “Making a difference for Missouri students” from the inside out keeps
the Lottery’s internal and external customers focused, increases relevance and creates strong brand
loyalty. Gonder is also focused on corporate responsibility as a founding member on the Missouri
Alliance to Curb Problem Gambling, a partnership of private and public entities whose mission is to
raise awareness for the issue of problem gambling, direct compulsive gamblers to assistance and free
treatment and create prevention programs for all ages.
Gonder is a graduate of the Lottery Futures College, the Erewhon State Lottery Case Studies Program
and is a NASPL Powers Award winner. Gonder holds bachelor of journalism degrees in advertising
and photojournalism from the University of Missouri School of Journalism and a master of public
administration from the University of Missouri College of Business and Public Administration.
Gary Grief
Executive Director, Texas Lottery Commission
Gary Grief was appointed Executive Director of the Texas Lottery Commission in March 2010
after having served as Deputy Executive Director and Acting Executive Director since 2002. As
Executive Director, Grief oversees a $4.4 billion enterprise whose mission is to generate revenue for
public education and other good causes in the State of Texas. Under Grief ’s leadership, the Texas
Lottery has contributed more than $1 billion annually since 2004 to the Texas Foundation School
Fund and other state programs. In 2012, Grief was an honored recipient of the PGRI Major Peter J.
O’Connell Lottery Industry Lifetime Achievement Award and was inducted into the PGRI Lottery
Industry Hall of Fame in 2014.
Grief formerly served as Lead Director for the Mega Millions consortium and is the Immediate Past
President of NASPL. Grief currently serves as Secretary for MUSL. A native Texan, Grief is a gradu-
ate of the University of Texas at the Permian Basin.
