March/April 2015 // Public Gaming International //
73
Novomatic
NOVOMATICLottery Solutions (NLS)
delivers end to end, 360˚ solutions for the
WLA Lottery market. Our customers ben-
efit from fully agnostic retail solutions, web
enabled transaction engines, state of the art
player and retail management systems, to-
gether providing a never seen before level of
integration with all available channels.
NLS has been set up following the ac-
quisition of Betware by the NOVOMATIC
Group in 2013. Leveraging Betware’s tech-
nology, the core of the solution is a secure,
open and flexible gaming platform which
ensures easy integration with 3rd party ven-
dors and allows building a complete and
successful lottery presence within all sales
channels, following a clear ‘best-of-breed’
strategy. This approach gives our custom-
ers a truly flexible way to manage and grow
their business, enabling innovation with
unequaled time to market performance.
Drawing on NOVOMATIC’s extensive
experience and track record,NLS alsodelivers
market leading VLT solutions, fully compli-
ant with all regional regulatory requirements
and fully equipped with proven responsible
gaming controls and applications. Indeed,
responsible gaming and player’s safety and
security are of utmost importance and play a
vital role in all product development.
The NOVOMATIC Group, is one of
the most important producers and opera-
tors of gaming technologies and one of the
largest integrated gaming companies in
the world. Founded by entrepreneur Prof.
Johann F. Graf, the group has locations in
45 countries and exports high-tech elec-
tronic gaming equipment to 80 countries.
It operates over 230,000 gaming machines
in more than 1,500 group operations such
as casinos and electronic casinos. The NO-
VOMATIC Group accepts and embraces
its social responsibility and shows active
commitment and engagement in numer-
ous cultural activities, sporting events and
especially social projects.
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Pollard Banknote Limited
Pollard Banknote Limited is a full-
service instant game products and ser-
vices supplier with over 50 lottery clients
worldwide. For nearly 30 years we have
built strong partnerships with clients
with the mutual goal of driving lottery
revenues to help maximize proceeds for
good causes.
We offer strategies based on market re-
search and industry best practices in game
design, ticket graphics, prize structure de-
sign, licensed games, second chance draw
programs, social media strategies, iLot-
tery, mobile apps and retail development.
We deliver high quality lottery games
with unsurpassed security, flexibility and
exceptional customer service.
A proven driver of product innovation,
Pollard Banknote Limited has brought
some of the most important innovations
to the industry, including our translu-
cent marking system, Scratch FX
®
and
Fusion
®
products. This trend continues
with interactive web-based and mobile
elements that excite existing players and
entice new ones, driving instant ticket
revenues at retail and effectively bridg-
ing bricks-and-mortar products with the
internet. Retail, mobile, internet, and
the ‘space between’ intersect, enabling a
lottery to cross-promote its core brand
across all channels to attract and engage
more players.
Working together with NeoGames,
Pollard Banknote Limited offers iLottery
services to help lotteries explore new on-
line and mobile channels. iLottery gives
our clients access to new and expanding
market segments through digital chan-
nels, further strengthening a lottery’s
omni-channel ecosystem.
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Shoutz
Shoutz, Inc. is an award-winning mar-
keting, technology and gaming company
that brings together the rewarding and fun
experiences of mobile gaming with con-
sumer engagement and loyalty programs
within the retail, media and entertainment
industries. With its innovative use of digi-
tal media, Shoutz gives lotteries the power
to better engage their players, accurately
measure their marketing efforts, and opti-
mize their fundraising abilities.
Shoutz manages LotteryHUB, an offi-
cial app of Powerball and Mega Millions.
LotteryHUB has twice been named the
Best Mobile App by the American Gam-
ing Association (AGA) and has won AGA
Awards in the Best Direct Digital Market-
ing and Best Mobile Marketing categories.
LotteryHUB is available to download for
free on the Apple iTunes and Google Play
app stores. In late 2014, Shoutz acquired
the mobile app, Front Flip. Front Flip al-
lows users to enroll into multiple loyalty
programs, receive gifts, participate in on-
site, instant and earned reward programs,
interact with social media, and share their
experience and gifts with friends. Shoutz’s
international digital marketing portfo-
lio includes mobile, gaming and “second
chance” loyalty platforms, which help
brands in the lottery industry engage with
players, measure marketing efforts, and
generate revenue. Shoutz is dedicated to
driving brand engagement through digi-
tal, social and gaming programs on mo-
bile. With offices in Austin, Texas and
Leawood, Kansas, Shoutz is a member of
the World Lottery Association.
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