Public Gaming Industry
Advertising/Marketing
Mitchell+Palmer and Idaho Lottery—Joy Easy—Jump For Joy
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https://www.youtube.com/watch?v=fz1TayZQJKk
New Holiday Scratch-Offs From The Florida Lottery
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Give The Perfect Gift this holiday season with 5 games in one and the new Holiday Blowout Scratch-Offs!
https://ww...
Ohio Lottery Holidaze
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Don’t let the holidays leave you in a daze. Play Ohio Lottery Holiday Scratch-Offs with brand-new tickets like $30 ...
NJ Lottery | Holiday Cheer Made from Scratch
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https://www.google.com/search?q=LOTTERY+TV+ADS&num=10&sca_esv=dc84b91153630c32&source=lnt&tbs=qdr:m...
Louisiana Lottery 2024 Holiday Games TV Spot! "More Jingle"
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The Lottery is ringing in the holidays with three new scratch-offs that celebrate the season! This year’s lineup wi...
The classic Pennsylvania Lottery Christmas commercial is back
The original version was filmed in Pittsburgh ahead of its 1992 debut. It features an older man, Joe, leaving his place on a snowy night ...
National Lottery plays musical scratch cards at Christmas
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National Lottery plays musical scratch cards at Christmas
Allwyn and VCCP have found a place for the National Lotter...
Google eases ad personalization rules for social casino apps
Google will allow social casino game advertisers to use personalized targeting, relaxing restrictions previously applied to gambling-rela...
Northern Ireland calls for gambling advertising restrictions
“Northern Ireland now stands alone as the only jurisdiction on these islands without updated gambling legislation since the advent of the...
New York “Small Risk & Big Gamble” campaign wins NASPL Responsible Gaming awards
Commission’s “Small Risk & Big Gamble” campaign wins NASPL Responsible Gaming awards and NCPG’s annual Gift Responsibly award
...
New York State Gaming Commission launches new advertising campaign
The new TV and radio campaign is called “A Chance to Dream” and reminds players that what is spent on games, benefits public schools.
...
Google makes GGL certification mandatory for gambling advertising in Germany
Google has issued an update specifically for Germany, informing advertisers that it will restrict the promotion of gambling services to b...
Australia may apply a blanket ban on gambling advertising across all media disciplines
Pressure mounts on Australia PM Anthony Albanese to stick to his principles and apply a blanket ban on gambling advertising across all me...
Genius Sports Partnering with Musk’s X on New Advertising Product
Sports betting data provider Genius Sports is partnering with X, the social media platform formerly known as Twitter, on the “Trend Geniu...
Allwyn celebrates the role of National Lottery players in Team GB’s and ParalympicsGB’s success with ‘Paris 2024’, Leo Burnett’s first major strategic work for the operator
July 18, 2024 CLICK HERE TO WATCH
Allwyn, operator of The National Lottery, has debuted ‘Paris 2024’ with its creative partner, Leo ...
Scientific Games and Fremantle Continue Successful Licensing Partnership with Iconic TV Game Show Brands
THE PRICE IS RIGHT, FAMILY FEUD and PRESS YOUR LUCK Lottery Games Add Irresistible Excitement to Lottery Retail and Digital Game Portfoli...
Watch some of the lottery ads from agencies around the world
Eurojackpot
Be a Winner Man
Agency: TBWA\NEBOKO
Georgia Lottery
Pirates
Agency: BBDO
National Lottery
Win o...
LONDON CALLING: GREETINGS FROM THE 2024 MARKETING SEMINAR
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Lottery TV ads some of the latest
The Florida Lottery
XTREME
Agency: PPK
People’s Postcode Lottery
Is Your Door in The Draw?
Age...
Massachusetts Lottery’s Super Bowl ad features Taylor, new $50 scratch ticket
If you’re in Massachusetts and only watching the Super Bowl for Taylor, make sure you’re looking out for the Massachusetts State Lottery’...
Living Lucky with Luke Combs Promotion Culminates in a Night of Unforgettable Wins, Star-Studded Performances, and Lottery Magic
Living Lucky with Luke Combs Promotion Culminates in a Night of Unforgettable Wins, Star-Studded Performances, and Lottery Magic at the i...
NFL says Super Bowl viewers will only see 3 sports betting ads during broadcast of the game
Advertisements for sports betting continue to flood the airwaves, but the NFL said Tuesday that viewers will see only three such ads duri...
The media planning and advertising strategy of the UK National Lottery will be led by Omnicom Group subsidiary Hearts & Science
Lucy Buckley, CCO of Allwyn UK, said: “Lotto is the heart and soul of the National Lottery. As we take on the treasured institution that...
The New York Lottery is dropping the new Xtreme Multiplier Series of Scratch-Off Games
This film was brought to life by Vedran Rupic and the puppeteering hands of Legacy Effects
In January, the New York Lottery is dropping ...
Sportsbook Operators Boosted Ad Spending During Football Season
Not surprisingly, US sportsbook operators increased advertising expenditures during the ongoing 2023 football season.
From Sept. 1 throu...
Watch Jackie Walker, Director of Business Development - Lottery Solutions, SCA Promotions
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Watch Jackie Walker, Director of Business Development - Lottery Solutions, SCA Promotions