Public Gaming Industry
Advertising/Marketing
CAMELOT launching UK National Lottery's brand campaign celebrating players' support of Team GB and ParalympicsGB
CAMELOT LAUNCHES THE NATIONAL LOTTERY’S LARGEST EVER BRAND CAMPAIGN TO CELEBRATE PLAYERS’ SUPPORT OF TEAM GB AND PARALYMPICSGB
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Online Gambling Sites Pump $153.6 Million Into Local TV
If much of the early chatter regarding legalized gambling’s effect on the U.S. sports industry is informed by a sort of technocratic wish...
La Française des Jeux Launches the “Objectif Maison” Scratch Ticket, Its New Annuity Game
BOULOGNE, France (January 5, 2021) - La Française des Jeux (FDJ) is launching the “Objectif Maison” scratch ticket, which makes it possib...
Luxury at a price: The Greenbrier offers 'buy out' deal for $250,000 per day
If you have a spare quarter of $1 million burning a hole in your pocket, you can have some pretty fancy digs all to yourself and for your...
National Lottery Restores ITV Primetime Coverage
The National Lottery has restored its terrestrial primetime coverage on Saturday night, winning sponsorship of three ITV back-to-back ser...
National Lottery Restores ITV Primetime Coverage
The National Lottery has restored its terrestrial primetime coverage on Saturday night, winning sponsorship of three ITV back-to-back ser...
Google Ireland fined €100,000 for serving up gambling ads in Italy
Italian regulator rules Google flouted the rules over ads for gambling operators
Google Ireland has been fined €100,000 by Italy’s commu...
FDJ Names Publicis Media For Leading Its Marketing Review
By naming Publicis Media as its new lead advertising agency, France’s national lottery operator Française des Jeux (FDJ) has completed it...
Gambling companies spend more than $2M on sports betting ads
Gambling companies have spent more than $2 million trying to persuade Maryland voters to approve sports betting.
The Baltimore Sun repor...
Kansas Lottery Giveaway
Kansas Lottery Giveaway
KWCH 12 and Kansas Lottery are teaming up to give you a chance to win great prizes!
WICHITA, Kan. (KWCH) -
KWC...
The Illinois Lottery is bringing FUN to Illinoisans across the state with WinningSummer.com
FOR IMMEDIATE RELEASE
July 10, 2020
Me...
Camelot launches new National Lottery ad campaign to let nation know that it still could be them
‘IT COULD BE YOU’ – NEW NATIONAL LOTTERY AD CAMPAIGN FROM CAMELOT LETS NATION KNOW THAT IT STILL COULD BE THEM
NEW CAMPAIGN REIMAGINES I...
Camelot Thanks National Lottery Players In New Ad Campaign
Camelot Group has unveiled a new TV advertisement campaign that aims to thank National Lottery players for helping local and regional e...
Ad campaign the Iowa Lottery began yesterday, titled "Thank You, Iowa"
It is a message that Iowans will hear on their radios, see in their social media feeds, and watch on their televisions over the next f...
Legislators spar over South Dakota lottery ads
PIERRE, S.D. (KELO.com) -- While a bill to eliminate the South Dakota state lottery was defeated in the House State Affairs Committee, th...
OKRP hires Aubrey Walker as Group Creative Director
Veteran agency copywriter and creative leader Aubrey Walker is joining O’Keefe Reinhard & Paul as a Group Creative Director. Walker h...
The Big Pitch: Should gambling adverts call out offshore operators?
The Big Pitch: Should gambling adverts call out offshore operators? By Tim Poole
It is almost needless to remind you all of the precari...
Missouri Lottery Recognized for Advertising Excellence
Four US States Will Run Online Casino Ads With Google Approval
The four lucky states that will now be able to run online casino ads through Google are Delaware, Nevada, New Jersey and Pennsylvania.
T...
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Google Will Allow Online Casino Advertisements in Four States Starting This Month
Google, the world’s largest provider of internet search services, will permit advertisements from operators of online casinos in the four...
NJ Lottery Receives Prestigious National Awards in TV and Radio Advertising
NJ Lottery Receives Prestigious National Awards in TV and Radio Advertising
TRENTON (Nov. 15, 2019) – The New Jersey Lottery recently re...
How Programmatic Disruption Is Creating a Fourth Era of Digital Marketing
From the dot-com bubble to the end of cookies
Online marketing has gone through three distinct phases so far, where innovation and econo...
Online Casinos Can Advertise on Google in 2020 as Ban Ends
Google is getting ready to change its advertising policies around the evolving U.S. gambling landscape.
The company plans to ease up on ...
Nederlandse Loterijchooses Mindshare Greenhouse, says goodbye to UM
Media agency will do strategy, media planning and buying of the 7 brands, such as Staatsloterij. The Lotto and Toto.
Nederlandse Loterij...
Watch: GKV, REJ make Maryland Lottery ad for Ravens scratch-off
A man sitting on a park bench at Federal Hill scratches a lottery ticket. Birds flock from over his shoulder and his ticket begins to glo...
By Lee Stuart Subscription Services– An Exploding Sales Channel
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By LeeStuart How Digital Transformed Advertising
Madison Avenue in New York City – once the glittering epicenter of the advertising universe - were Mad Men account executives drinking hi...
Illinois Lottery hands media rights to 360i
Dentsu’s 360i has been awarded a three-year contract by Illinois Lottery to handle media buying and planning.
Camelot Illinois confirme...