Public Gaming Industry

Advertising/Marketing

November 23, 2023

Cadbury, Coke and National Lottery reruns prove you don't need new Christmas ads

CLICK TO READ https://www.thedrum.com/opinion/2023/11/22/cadbury-coke-and-national-lottery-reruns-prove-you-dont-need-new-christmas-ads

November 18, 2023

Watch ad "Nice Antlers" Continuing the 'Scratch Experts' campaign for Connecticut Lottery scratch tickets

CT Lottery Scratch Experts – "Nice Antlers" Agency: Decker Description Continuing the 'Scratch Experts' campaign for CT Lottery scr...

November 8, 2023

The Illinois Lottery is a proud recipient of the NASPL award for the Best Digital Media Coordinated Campaign for our iLottery campaign, Get It

The Illinois Lottery is a proud recipient of the NASPL award for the Best Digital Media Coordinated Campaign for our iLottery campaign, G...

November 8, 2023

Watch Mississippi Lottery announce new scratch off games for November

CLICK TO WATCH HERE https://www.wxxv25.com/mississippi-lottery-announces-new-scratch-off-games-for-november/

November 6, 2023

Surreal Lottery Ad Shows the Ongoing Surprise of One Man's Win

Winning the lottery draw is a dream for all who play it each week. However, one lucky man finds himself constantly surprised by the re...

November 5, 2023

WATCH BETC Paris Joins Forces with FDJ for the Historic Launch of Its New Game, Eurodreams

watch https://www.adsoftheworld.com/campaigns/the-rain Description BETC Paris Joins Forces with FDJ for the Historic Launch of Its N...

November 5, 2023

Congratulations to the NASPL 2023 Award winners!

CLICK HERE TO SEE ALL THE AWARD WINNERS The North American Association of State and Provincial Lotteries is pleased to announce its 202...

October 26, 2023

Arizona Lottery's "Arizona Adventure" campaign wins gold at the Graphis Advertising Awards 2024

The Arizona Lottery announced that its "Arizona Adventure" advertising campaign has received the Gold award at the Graphis Advertising Aw...

October 15, 2023

N.H. lottery takes bite at Massachusetts in ‘tax shark’ ad - The Boston Globe

You’ve heard of card sharks, pool sharks, even left shark. Now meet the “no-good Massachusetts tax shark,” here to take a bite out of ...

October 6, 2023

News Corp Sells Stake In Gambling Startup Betr After Initial Investment Of $70m

News Corp has sold its shares in gambling startup Betr, which is for sale less than a year after its launch and having received a record ...

October 2, 2023

Spain: Wavemaker wins the State Lottery (Loterías y Apuestas del Estado) and Betting media contest

It has a base tender budget of 15,000,000 euros and an estimated value of 33,000,000 euros It involves strategic and tactical planning, ...

October 1, 2023

WATCH the winner of the EL advertising awards in the category of Responsible Gaming by Loterie Romande

WATCH the television ad presented at the EL advertising awards in the category of Responsible Gaming by Loterie Romande at the EL/WLA Sus...

August 10, 2023

The 3D billboard is advertising’s shiny new toy

“Over the last 12 to 18 months, we’ve seen tremendous interest and growth in anamorphic 3D billboards,” one out-of-home exec told us. Tw...

June 24, 2023

New Jersey Lawmaker Takes Aim at Sports Betting Advertisements

A New Jersey lawmaker is looking to crack down on how sports betting operators are advertising their products and to whom they are target...

June 24, 2023

All bets are off: why the Guardian has decided to reject gambling advertising

The gambling industry has grown rapidly in recent years, and Britain and Australia have led this global expansion. Many people like the o...

June 9, 2023

New York Lottery Uses AI to Help Players Picture Jackpot Fantasies

McCann New York pioneers the brand-safe AI for the socially driven campaign Everyone who plays the lottery dreams of what they'd do if t...

June 8, 2023

UK CAmelot: The National Lottery Heroes the Long-Lasting Love of Lotto Tom Hooper directs the adam&eveDDB campaign on the night of the first-ever National Lottery draw

A new campaign from The National Lottery spotlights the long-lasting love between its flagship game, Lotto, and its regular players. 'P...

May 30, 2023

Texas Lottery Commission’s creative in-house video efforts have been recognized by The Telly Awards

TEXAS LOTTERY COMMISSION HONORED WITH A PAIR OF TELLY AWARDS The agency has been named a Bronze Winner in two Branded Content categories ...

May 25, 2023

The Secret Sauce: Key Ingredients to Experiential Marketing - Merrill Fullerton, Account Director, Alchemy3

PRESENTED at SMART-TECH MIAMI 2023 Click here to watch

April 14, 2023

Ontario wants to keep sports stars out of gambling ads

New proposal aims to reduce the appeal of gambling to kids Sports gambling companies in Ontario may soon have to advertise their service...

April 6, 2023

Maryland Lottery recognizing legacy retailers during 50th anniversary

CLICK TO WATCH https://www.cbsnews.com/baltimore/video/maryland-lottery-recognizing-legacy-retailers-during-50th-anniversary/

April 1, 2023

BCLC new ad campaign is urging gamblers to take a breather and make more responsible choices

The Crown corporation is urging gamblers to take a breather and make more responsible choices. The British Columbia Lottery Corporation ...

February 24, 2023

NYC Gambling regulators consider limiting use of 'play' in some lottery advertising

Regulators at the New York State Gaming Commission are weighing whether to limit the use of the word "play" in advertising by so-called l...

February 26, 2023

INDIA: Google and digital news websites continue to promote gambling & betting ads despite Ministry of Information and Broadcasting advisories

Online betting and gambling promotions continue to be unabated despite two advisories from the Ministry of Information and Broadcasting (...

February 15, 2023