Public Gaming Industry
Advertising/Marketing
Eye-Q Trivia sponsored by the Illinois Lottery
Have you seen the genie popping up in ads and billboards around town recently, saying you "can't wish for multiple wishes"? Turns out, i...
Data Fuels Irish National Lottery’s Latest Dynamic OOH Campaign
As part of its nationwide campaign to promote the new Lotto Plus game, the National Lottery is running an ambitious and innovative multi...
If You Click on the Idiotic Offer in Snickers’ New Banner Ad, the Brand Asks If You’re OK
BBDO New York
One Snickers For The Price Of Two
Luckily, after our sweater-wearing, vaguely John Denver-meets-Mark-Hamill inter...
Massachusetts Gaming Commission Blocks MGM's Roadside Video Ads
Massachusetts casino regulators have delivered a rare setback for MGM Springfield. The company wanted to play videos on a large sign visi...
Sports Betting: What Radio Stations Need to Know After Supreme Court Decision
This post was originally published on GSB's website as a Legal Alert on August 13, 2018.
Is Sports Betting Legal?
Until a recent Su...
“Today Italy sets a record in Europe: The first country to have abolished gambling advertising.”
https://pokerfuse.com/features/in-depth/29954-industry-shock-italian-senate-approves-sweeping-gambling/
Nick Jones @pokerprojones 8h8 h...
CBS is already seeing the benefits of sports gambling ads
One CBS-owned station has begun to air gambling ads, and the company is reaping the benefits.
As sports gambling grows thanks to this ye...
From Solemn and Lovely to Silly and Hilarious, Here Are the 5 Ads Up for an Emmy in 2018
CLICK HERE TO READ THIS ARTICLE
While certainly best known as a celebration of television’s biggest hits and stars, the Emmy Awards als...
La Marocaine des Jeux et des Sports win Advertiser of the Year for their campaign promoting women in sports
La Marocaine des Jeux et des Sports Advertiser of the Year at the African Cristal Festival La Marocaine des Jeux et des Sports (MDJS) was...
MLB will no longer allow teams and networks to accept sports betting advertising.
Major League Baseball decided that if it couldn’t get a piece of the sports betting pie, it would divert revenue in any way it could, st...
This Study Shows Which Creative Agencies Won What U.S. Business in the First Quarter of 2018
Leo Burnett led the pack, picking up 3 accounts
In a study released to Adweek measuring U.S. creative agencies’ new business activity in...
3 Ways Advertisers Can Use Mobile to Reach Consumers During the World Cup
During the 2014 games, the FIFA mobile app had over 18 million downloads
In the 21st century, consumers are increasingly transitioning t...
Ikea Created the ‘Sleepiest Print Ad Ever,’ Complete With Scented Ink and White Noise
Memac Ogilvy invents the next best thing to the brand's beds
kea promises you a good night’s sleep, but short of buying a bed from the g...
La Marocaine des Jeux et des Sports, Advertiser of the Year at the African Cristal Festival
Casablanca, May 9th, 2018
La Marocaine des Jeux et des Sports, Advertiser of the Year at the African Cristal Festival.
La Marocaine...
Prioritizing Creativity and Societal Value Will Lead to Organic Brand Growth
The best interests of businesses and societies haven’t always been on different trajectories. From the Industrial Revolution to the birth...
At the Kentucky Derby, Brands Focus on Being Part of the Experience, Not Just Logos
On Kentucky Derby day, home of “the fastest two minutes in sports,” there’s plenty of downtime at the Churchill Downs venue between thoro...
Lottoland is the new sponsor of ITV’s Who Wants to Be a Millionaire
Lottoland is pleased to announce that it is sponsoring the new series of Who Wants to Be a Millionaire, debuting its new host Jeremy Clar...
UK National Lottery is returning to primetime TV for the Lottery results
The National Lottery results are to be broadcast on ITV for the first time after more than two decades on the BBC.
The new-look results ...
Camelot picks Adam & Eve/DDB for £42m National Lottery ad account
Adam&Eve/DDB has won the £42m National Lottery advertising account after a competitive pitch.
The agency defeated the 14-year incu...
IGT Releases New Video White Paper “The Non-Player Point of View”
Posted 03/21/2018 by Gerard Caro
IGT has prepared a special five-minute video report presenting the unvarnished attitudes of non-, light...
Australia: Gambling Ads Banned During Sports Broadcasting
Gambling advertising will be a thing of the past during commercial sports broadcasting as of March 30th.
The new law means that gambling...
Arizona Lottery Wins Big, Lands 10 ADDY Awards
FOR IMMEDIATE RELEASE
Arizona Lottery Wins Big, Lands 10 ADDY Awards
Honor Recognizes Premier Creative in Advertising
PHOENIX (Mar...
Arkansas Lottery launched a new branding campaign showcasing many different ways Arkansans cans win with the Lottery
LITTLE ROCK, Ark. - The Arkansas Scholarship Lottery has launched a new branding campaign designed to showcase the many different ways Ar...
Armored Truck Drivers Pull Off an Unexpected Heist in This Fun and Surprising Lottery Ad -DDB New Zealand spot
Director Tim Bullock unpacks the DDB New Zealand spot
When your job is to transport thousands of dollars of cash every day in an armo...
Nike's Air Jordan pre-release on Snapchat sells out in 23 minutes
Brief:
Nike became the first brand to sell a product directly through the Snapchat app over the weekend, with a special pre-release of...
IGT: by Ailsa McKnight Thinking Small at the 2018 EL/WLA Marketing Seminar
The Joint European Lotteries/World Lottery Association 2018 Marketing Seminar explored the assertion that “The Biggest Trend in Marketing...
Camelot reviews National Lottery ad account for first time in 10 years
National Lottery operator Camelot is putting its multimillion-pound advertising account up for grabs for the first time in a decade as it...
UK Gambling Commission warns Online firms told to take immediate action against unfair terms and conditions
Online gambling businesses have been warned to take immediate steps to comply with consumer protection law or face enforceme...
Amazon Imagines What Would Happen If Alexa Lost Her Voice in 30-Second Super Bowl Teaser
Jeff Bezos makes an appearance in the ad
Amazon will be in the Big Game.
The tech giant has released a 30-second teaser for its Super B...
Why Print Legacies Like Time Are Betting Big on Augmented Reality
The latest issue featured 4 AR activations
Last week’s issue of Time magazine is the first edited by a guest editor in its 94 years of e...