Duncan Malyon, retail director at Camelot, added: “Our retail partners play a massive role in The National Lottery’s success, exciting customers about the jackpots on offer and helping to raise vast sums of money for good causes. 

The National Lottery is incorporating retailers into its new ‘Amazing Starts Here’ marketing campaign.

Newly-created TV advertisements to promote Lotto rollovers feature four store owners around the country in their shops celebrating the announcement of the rollover.

Tina Thomas of Pontlliw Post Office & Village Stores, Swansea, stars in one of the advertisements with a brass band.

Thomas said: “It was such a fun project to be a part of, especially given everything The National Lottery does for the UK and the support Camelot gives to retailers.”

Duncan Malyon, retail director at Camelot, added: “Our retail partners play a massive role in The National Lottery’s success, exciting customers about the jackpots on offer and helping to raise vast sums of money for good causes.

“With the new ‘Amazing Starts Here’ campaign, we’re looking to firmly establish playing The National Lottery as something everyone in the country can feel great about – and our retailers are absolutely crucial in helping us to do that.”

The campaign is being rolled out across all of The National Lottery’s games and brands.

Further ads will air later this year, including a 60-second TV spot supporting a good cause and a new ad for EuroMillions, which will be launched in October.

The campaign pre-empts changes to the main Lotto game which will come into effect in November.

https://www.talkingretail.com/news/industry-news/national-lottery-puts-retailers-heart-new-tv-campaign-11-10-2018/