Texas Lottery Gives Players Something To Chew On This Summer With Jaws!

WINNIPEG, Manitoba, June 3, 2025 /CNW/ – Pollard Banknote Limited  (“Pollard Banknote”; TSX: PBL) congratulates the Texas Lottery (“the Lottery”) on the launch of its Jaws–inspired $5 scratch ticket program. The stunning ticket art features the film’s iconic poster image which is enhanced with Pollard Banknote’s Spectrum Scratch FX® print innovation. With a top prize of $100,000 up for grabs, the scratch ticket also boasts an exciting second-chance opportunity for Texas Lottery® players. Pollard Banknote has teamed up with Atlas Experiences, LLC (“Atlas”) to offer Texas Lottery players a chance to win a trip to Austin, Texas, where they will participate in the $1,000,000 Jaws Challenge at an Alamo Drafthouse for a chance to swim away with $1,000,000.

Jaws, the original summer blockbuster and one of the highest-grossing films of all time from Steven Spielberg and Universal Pictures, celebrates its 50^th anniversary this year. Jaws’ iconic imagery makes it a perfect fit for a summer-themed instant ticket, and the success speaks for itself—the Texas Lottery’s Jaws-inspired program marks the fifth lottery launch leveraging the anniversary of Jaws in 2025 alone. This is in addition to five Jaws-inspired games that were launched in 2024, all of which were fan favorites.

The Lottery’s comprehensive marketing campaign developed by Pollard Banknote gives Texas Lottery players something to sink their teeth into with the likes of custom-designed point-of-sale, radio spots featuring the iconic Jaws score, Jaws-themed merchandise prize packages for giveaways, digital ads and an engaging trivia-themed social media contest.

Building on this excitement, the Lottery has teamed up with Alamo Drafthouse Cinema to offer exclusive “Jaws On The Water” events throughout June and July. Backed by a statewide marketing campaign, these immersive and unforgettable screening experiences invite fans to watch Jaws while floating on custom-designed Jaws 50th anniversary and Texas Lottery-branded inner tubes in the shark-free waters of Lake Travis. Additionally, the sponsorship provides the Lottery an opportunity to advertise the scratch ticket on-screen in Alamo Drafthouse theater locations across the state.

“Jaws is set to make a splash this summer in Texas,” said Sergio Rey, Acting Deputy Executive Director of the Texas Lottery. “With a multifaceted marketing strategy and promotional events, paired with jaw-dropping ticket design, our players will surely be lining up to dive into this game!”

“Jaws continues to stand the test of time as a global phenomenon,” said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote. “We’re excited to partner with the Texas Lottery to launch this new Jaws program—and what better time to make waves in the market than during the 50th anniversary of this iconic 1975 movie?”

Beginning with the first ticket sold in 1992, the Texas Lottery has generated more than $40 billion in revenue for the state and distributed more than $91 billion in prizes to lottery players. Since 1997, the Texas Lottery has contributed more than $34 billion to the Foundation School Fund, which supports public education in Texas. As authorized by the Texas Legislature, certain Texas Lottery revenues benefit state programs including the Fund for Veterans’ Assistance. Since the first veterans’ themed scratch ticket game was launched in 2009, the Texas Lottery has contributed more than $267 million for programs supporting Texas veterans.

© Universal City Studios LLC. All Rights Reserved.

About Jaws    

Directed by Academy Award® winner Steven Spielberg, Jaws set the standard for edge-of-your-seat suspense, quickly becoming a cultural phenomenon and forever changing the movie industry 50 years ago on June 20, 1975. When the seaside community of Amity Island finds itself under attack by a dangerous great white shark, the town’s chief of police (Roy Scheider), a young marine biologist (Richard Dreyfuss) and a grizzled shark hunter (Robert Shaw) embark on a desperate quest to destroy the beast before it strikes again. Featuring an unforgettable score that evokes pure terror, five decades later, Universal Pictures’ Jaws remains one of the most influential and gripping adventures in motion picture history.

About UNIVERSAL PRODUCTS & EXPERIENCES 

Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.  

About Alamo Drafthouse Cinema

Alamo Drafthouse Cinema was founded in 1997 as a single-screen mom and pop repertory theater in Austin, TX. Twenty-eight years later, with 42 locations and counting, Alamo Drafthouse has been called “the best theater in America” by Entertainment Weekly and “the best theater in the world” by Wired. Alamo Drafthouse has built a reputation as a movie lover’s oasis not only by combining best-in-class food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star-studded special events. Alamo Drafthouse created Fantastic Fest, a world-renowned genre film festival dubbed “The Geek Telluride” by Variety featuring independents, international filmmakers, and major Hollywood studios. Alamo Drafthouse continues to expand its brand in new and exciting ways, including the American Genre Film Archive, a non-profit film archive dedicated to preserving, restoring and sharing film, and with several new theaters announced for this year and beyond.

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high-quality instant ticket products, licensed games, in-lane ticket options, and sales-driving merchandising solutions from its Schafer Retail Solutions + portfolio. It also offers a full suite of digital offerings, ranging from world-class game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, ticket vending machines, and its Diamond Game and Compliant Gaming electronic games and devices to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 64% by the Pollard family and 36% by public shareholders, and is publicly traded on the Toronto Stock Exchange (TSX: PBL). For more information, please visit our website at www.pollardbanknote.com.

Forward-looking Statements

Certain statements in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.

-30-

FOR MORE INFORMATION CONTACT: