18
// Public Gaming International // March/April 2015
Danny Bogus
, Deputy Commissioner of Gaming Operations,
Michigan Lottery
Richard Bateson
, Commercial Director/Senior Vice President
Sales & Marketing at Camelot Global
Doug Pollard
, Co-Chief Executive Officer, Pollard Banknote
Presentations:
Matteo Monteverdi
, Senior Vice President, iGaming, and
Senior Vice President, Americas Interactive, GTECH
Buddy Roogow
, Executive Director, DC Lottery
Tracey Cohen
, Chief Operating Officer, DC Lottery
Brendan McCarthy
, Novomatic Lottery Solutions North America
Sara Navidazar
, Director of Marketing, Diamond Game
Tony Fontaine
, Vice President of Business Development,
Interactive Gaming and Lottery Solutions, InComm
Matthew Isaac
, Director, Retail Development, Pollard
Banknote Limited
Rick Perrone
, President & CEO—Gameology
®
a Tournament
One Company
Frank Rash
, Chief Operating Officer, Shoutz, Inc.
Brad Cummings
, Chief Executive Officer, EquiLottery
Kevin Gass
, Vice President, Lottery Gaming, BCLC
(British Columbia)
Panel Discussion:
Retail Modernization Drives Lottery Modernization
Retail is changing. What can Team Lottery do to make sure make
sure that Retail Modernization results in increased sales of its prod-
ucts? Merchandising and POS trends, demand for better data
capture and analyses and reporting, transaction processing tech-
nologies, increased consumer options like self-serve and digital
connections, cross-promotional marketing, adding entertainment
value to the in-store shopping experience. Integrating Retailer prod-
ucts into Lottery promotions, and vice-versa. How can Team Lottery
continue to modernize itself to take full advantage of these trends?
Moderator:
May Scheve Reardon
, Executive Director, Missouri Lottery
Panelists:
Max Goldstein
, Vice President Sales, Carmanah Signs
Adam Perlow
, Chief Executive Officer, Hudson Alley Software
Brian Roberts
, President North America, Jumbo Interactive
Daniel Cage
, Chief Executive Officer, Linq3
Sarah Taylor
, Executive Director, Hoosier Lottery
1:00 to 2:00 pm:
Luncheon
Wednesday afternoon
Presentation:
Phil Holmes
, Vice President Strategy & Planning, Atlantic Lottery
Panel Discussion:
Managing Uncertainty as the Key to Successful Innovation
Lotteries operate in an unforgiving business and political cli-
mate, the stakes are high, and the rate of change is increasing
while visibility into the future is decreasing. How do we know
when to move from the research and study mode to launch
mode? Are there ways for an action-plan to include the flex-
ibility to adjust course on the basis of new information gleaned
from the real-world consumer response? How can this new sci-
ence of managing uncertainty be applied to the business of
designing and launching new lottery games, promotional cam-
paigns, and innovation in general—and building a solid and
sustainable growth plan?
Moderator:
Gary Grief
, Executive Director, Texas Lottery
Panelists:
Carole Hedinger
, Executive Director, New Jersey Lottery
Phil Holmes
, Vice President Strategy & Planning, Atlantic Lottery
Greg Smith
, Executive Director, Vermont Lottery
Wojciech Szpil
, Chief Executive Officer, Totalizator Sportowy
(Polish Lottery)
Presentation:
Gordon Medenica
, Former Director of the New York Lottery &
Former President of NASPL
Presentation:
Susan Golightly
, Principal, CODEI Marketing
Award Ceremonies:
Sharon Sharp Award for Good Causes
(See page 12 for the announcement of the Sharp Award Winner
for 2015)
Hoosier Lottery
and
Sarah Taylor,
Executive Director,
Hoosier Lottery
Awarded to the Lottery which produces the largest year-over-
year increase in
net
funding to Good Causes
Major Peter O’Connell
Lottery Industry Lifetime Achievement Award
(See page 10 for biographies of the 2015 Recipients)
Margaret Gibbs,
Chief Operating Officer,
Kentucky Lottery Corporation
Peg Rose,
Deputy Director, Rhode Island Lottery
Wanda Young Wilson,
Chief Operating Officer &
General Counsel, Tennessee Education Lottery Corp.
■
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,
more
info
,
and
links
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registering
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