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// Public Gaming International // March/April 2015
30
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The Path To Saving Powerball
By Susan Golightly
Principal, CODEI Marketing Group
36
│
Wire Act Fix 2015: While Identical to 2014,
It Could be a Greater Threat to State Lotteries
By Mark Hichar and Ashley Taylor, Hinckley, Allen Law Firm
40
│
Social Gaming and How Responsible Gaming Requirements
and Efforts are Being Circumvented
By Philippe Vlaemminck & Lucas Falco
ALTIUS Law Group
43
│
Why Lotteries are Investing in Sales Force Automation
Hudson Alley Software solutions that drive Productivity and Sales
45
│
Increasing the number of POS: Today’s Highway
to Increasing Sales
Linq3’s Pay-at-the-Pump (PATP) gains traction, creating thousands of new POS
46
│
Veterans Find Success with Maryland’s Instant Ticket Lottery
Machines (ITLM)
Tom Slevin, Corporate Accounts Manager, MLGCA, discusses the Maryland
Lottery strategy to give entirely new consumer groups access to lottery games
50
│
Driving Incremental Sales for U.S. Lotteries
Scientific Games: A Winner for Lotteries & Retailers
54
│
The Power of Now: Real Time Information is Changing the Game
Lapis Software Solutions – Gem Intelligence
58
│
How to Increase the Performance and Profitability
of Higher Value Games
Holographic and Foil-Enhanced tickets that attract consumer attention
61
│
Delivering Results by Developing Partnership, Not Just Games
Instant Win Gaming (IWG) Collaborations that Optimized the Launch
of Online Instant Games
67
│
Corporate Profiles: Smart-Tech Platinum Sponsors
72
│
Corporate Profiles: Smart-Tech Silver Sponsors
74
│
Smart-Tech Speaker, Moderator, and Panelist Biographies
Upcoming Events
PGRI 2015
Lottery Expo
Conference
when
:
September 9,10,
and 11, 2015
where
:
Eden Roc
Miami Beach
(See page 91 for details)
