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// Public Gaming International // March/April 2015
Monday, March 30
5 –7 pm:
Opening Night Reception
SkyLobby
Tuesday, March 31
7:30 – 8:30 am:
Continental Breakfast
Manhattan Ballroom 8th Floor
8:30 am:
Conference Sessions Begin
Paul Jason, Chief Executive, PGRI,
opens the conference sessions.
Manhattan Ballroom
(Note that sessions begin at 8:30 am.)
Gardner Gurney
, Executive Deputy Director of the New York
State Gaming Commission and its Acting Director of the Division
of the Lottery
Terry Rich
, Chief Executive Officer, Iowa Lottery; President of the
North American Association of State & Provincial Lotteries (NASPL)
Panel Discussion:
Nationalizing Brand Messaging and Public Relations
Nurturing a positive public persona is key for all brands. Multi-
billion dollar companies all have public relations depart-
ments that build the brand image on the national level, not
just the local level. Lottery’s counterparts in the gaming and
casino gambling industries certainly have very well-funded PR
machines. How can Team Lottery carve out a more prominent
place in the national consumer consciousness, and promote a
positive public image for Brand Lottery on the national stage?
(Yes, we do need to deal with limitations on self-promoting
PR; and the fact that 45 lotteries do not have identical PR
agendas. But still …)
Moderator:
Terry Rich
, Chief Executive Officer, Iowa Lottery and
President of the North American Association of State &
Provincial Lotteries (NASPL)
Panelists:
Gerald Aubin
, Executive Director, Rhode Island Lottery
Susan Dolinski
, Vice President, Social Responsibility & Com-
munications, BCLC
Gary Gonder
, Chief Branding Officer, Missouri Lottery
Cynthia O’Connell
, Secretary, Florida Lottery
Presentations:
Michael Chambrello
, Chief Executive Officer of North America
Lottery, GTECH
Jim Kennedy
, Executive Vice President, Group Chief Executive
Lotteries, Scientific Games
Fivi Rondiri
, Corporate Marketing Coordinator, INTRALOT, USA
Panel Discussion:
Reinvigorating the Draw-Games Category
What can we do to recapture the magic and growth in the draw
games? How can we improve the player experience, perhaps aug-
ment the jackpot-driven buyer-motive with other attributes and
promotional angles to stimulate consumer interest, and otherwise
increase the appeal of the draw-games?
Moderator:
Rebecca Hargrove
, Chief Executive Officer, Tennessee
Education Lottery Corporation and Senior Vice President of the
World Lottery Association (WLA)
Panelists:
Sean Athey
, Vice President, Systems Sales,
Scientific Games Corp.
Dennis Berg
, Executive Director, Ohio Lottery
Alice Garland
, Executive Director, North Carolina Lottery
Anne Noble
, Chief Executive Officer, Connecticut Lottery Corp.
John Pittman
, Vice President Marketing, INTRALOT USA
Terry Presta
, Executive Director, Kansas Lottery
Chuck Strutt
, Executive Director, Multi-State Lottery Association
12:30 – 1:30 pm:
Luncheon
SMART-Tech 2015 Conference Program
March 30, 31, and April 1
Marriott Marquis Times Square, New York City
Receptions from 5:00 pm to 7:00 pm on Monday, Tuesday, and Wednesday
at the Fabulous 16th Floor SkyLobby Lounge
Corporate Sponsor Profiles begin on page 67 and Speaker, Moderator, & Panelist Biographies begin on page 74
.
PRESENTATION:
Leigh-ann Goad
, Research & Consumer Strategist, Virginia Lottery
