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• New market penetration to reach consumers who are not yet
players by putting lottery at the check out cash register, not
by adding yet another cluttering terminal but, by embbed-
ing lottery software that runs seamlessly on retailers’ existing
store systems.
• The under 30 consumer demographic group relates to the full
touchscreen interface and sleek design of the NLS ITVM that
mimics the functionality of our smartphones and tablets. Add-
ing personalization, gamification and omni-channel leads the
ITVM makes the experience entertaining and memborable
rather than mechanical.
• We now have true omni channel system:
24/7 access, (a technology term which simply means being
consumer connected—constantly), seamless integratation, 3rd
party content from any game vendor present or future, and
release from proprietary software platforms with custom solu-
tions from standard components that allow fast, inexpensive,
safe and secure implementations.
Among its many features, the NLS IVTM has:
• Full control and monitoring of the ITVM, remotely from NLS
central system
• Underage gaming prevention controls with advanced responsible
gaming options
• Prize check instant and lottery tickets capabilities
• Player card reader
• Variety of payment options (coins, banknotes/bills, cards, e-wallet)
• Support for nstant tickets from all manufacturers as well as
traditional lottery games, probability games, and video games
• Simple-to-use user interface provides easy screen navigation
• High quality HD graphics enhances gaming experience and
attracts players
NLS has encouraged lottery operators to Expect Better. We
also suggested that as an industry we must begin to Expect
More, in terms of new technologies and consumer connectiv-
ity. We have, and will continue to, deliver the better solutions,
while we simultaneously develop the “even more” advanced
business options.
Here’s a sample of what we mean.
In a recent article in
Inc.
magazine entitled
“The Future of
Self-Service: Forget the "help yourself " model. A new breed of
self-service technologies aim to "help me help you."
by Howard
Tullman, CEO of 1871, Tullman explains that “it's critical to
understand the ever-changing boundaries of the typical con-
sumer's acceptance of these increasingly intelligent automated
(service) interactions. These services are being driven by the
adoption of new in-store technologies and play into custom-
ers' increased mobility and connectivity. They also incorporate
the staggering amounts of real-time data that devices can now
provide to interested and tech-savvy merchants.
HERE ARE JUST FIVE EXAMPLES OF WHAT YOU
CAN EXPECT TO SEE IN RETAIL ALONE:
1.
In-store displays that send texts and/or talk to you
as you pass by them
2.
Systems that track what you've purchased—and
suggest what you may have forgotten
3.
Dressing rooms that read RFID tags on your
selections and suggest alternative choices
4.
Phone apps that make cosmetic recommendations
based on analyzing your selfie
5.
Systems that project digitized versions of clothing or
other products onto your body
The above five examples are but droplets in the ocean of digital
change that floods us daily. Being ahead of this kind of thinking, offer-
ing a second free scratch ticket as you walk past the pasta sauce at the
market, showing an image of the real you on a yacht when the jackpot
is climbing may be wild imaginings now, but what about these op-
tions two years from now? Perhaps, because as our tag line says, “Be
limited only by imagination, not by technology!” Expect MORE.
It is with great pride and excitement that we invite you to come
and see the products of our Expect Better strategy and meet the
new team of experienced gaming experts at our WLS booth in Sin-
gapore, November 6-9, 2016 (
www.wls2016.org). We’ll have a live
demonstration of our new iconic ITVM self-service terminal along
with the fun and enjoyment that has become synonymous with
NOVOMATIC Lottery Solutions.
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November/December 2016 // PUBLIC GAMING INTERNATIONAL //
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