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November/December 2016 // PUBLIC GAMING INTERNATIONAL //
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Growth Drivers on Display
Changing the game at NASPL and WLS
IGT is inviting lottery customers to interact with its team of Game
Changers at the NASPL and WLS tradeshows. Through product
demonstrations and interactive presentations, IGT seeks input on
the next generation of lottery technology and content.
At NASPL 2016, IGT’s team of Insight Shapers demonstrated
the industry’s only suite of synchronized products that leverage
consistent insights and analytics across all lottery stakeholders to
drive sales. The team showed how powerful business intelligence
and salesforce automation tools deliver proven, actionable content
based on IGT’s unrivaled experience managing lotteries, retailer
networks, and lottery sales forces inmultiple jurisdictions worldwide.
Jim Humphrey demonstrated how Aurora
TM
Performance Intel
uses state-of-the-art analytics to help lottery management turn
mountains of data into insights that grow revenues and profits.
Kasia Cahill and Adam Perlow showed how Aurora Retailer Wizard
and Aurora OnePlace provide Lottery Sales Representatives
and their retailers with the real-time data they need to efficiently
manage and successfully grow their businesses.
Beyond back-office solutions,
IGT’s team of Content
Creators
showcased
the
latest in gaming content.
New sensory experiences
enveloped visitors, as Tom
Napolitano and members
of the IGT’s Game Studio
introduced a beta version
of Astro Cash. NASPL
attendees were a part of the
virtual reality action as they
blasted
three-dimensional
alien spaceships and meteors
in the immersiveness of outer
space. Amy Morin demonstrated Paymaxs’ augmented reality
Gold Castle game that transformed from a typical scratch game
sold at a traditional retailer into a 3D interactive experience that
burst out of a player’s phone or tablet. More than 50 NASPL
attendees played the Dragon Hunt augmented reality game
that allowed players to chase and capture dragons around the
tradeshow floor. The winner went home with a new iPad mini for
capturing the most dragons at the event.
Want to experience these game-changing modernizations yourself?
Visit IGT’s booth at the World Lottery Summit in Singapore
November 6-9 to experience the next generation of retail growth
enablers and gaming content.
Experiencing IGT's Virtual Reality
Toying with Eye Tracking technology
Turning insights into actions with IGT's Business Intelligence