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// PUBLIC GAMING INTERNATIONAL // November/December 2016
Industry Innovation,
Meet Major Consumer
and Retailing Trends
Self-service and consumer convenience are
among the most powerful consumer trends.
Consumers and retailers both love it. And the
days of sales clerks “upselling” lottery tickets
ended long ago. Thus, it is much better that lot-
tery’s face to the customer be an exciting video
vending machine that gets attention, makes it
easy for the player to understand how to play,
and delivers an engaging playing experience that
is compelling to new players. That’s the value
proposition of Diamond Game.
Incorporating video and engaging play style
has another huge benefit to lottery. It makes lot-
tery products compelling to tens of thousands of
retailers that Lottery has not, or not fully, pen-
etrated. Bars, bingo halls, veteran halls, and other
age-restricted entertainment venues and social
environments represent the most significant op-
portunity for Lotteries to increase sales. The sales
growth is predictable and immediate. And per-
haps best of all—it is the most responsible way to
grow sales. Why? Because it reaches new consumer
groups—players who are not a part of the core
group that buys at convenience stores. Lottery’s
goal for responsible gaming is to grow by reaching
new players, not simply generating more revenue
off the same player base. That is exactly the mis-
sion of Diamond Game: Create entertaining self-
serve play-stations that open up new channels of
distribution and bring in new players to enjoy a
lottery experience.
Diamond Game
Launches the NexPlay
™
Product Suite at the
NASPL 2016 Conference
Leading the next wave of self-service player terminals, Dia-
mond Game unveiled NexPlay
™
, a new suite of products that
combines all the benefits of traditional self-service sales and
ticket checking with a modernized and more engaging in-
teractive video display. Two new products in the suite were
shown: the NexPlay
™
self-service terminal (“SST”) and
the NexPlay™ enhanced ticket checker. The product
suite connects to Diamond Game’s robust cen-
tral system that facilitates many new, innovative
features, as well as providing the features lotteries
require from their central system providers.
The NexPlay
™
SST, via two large HD moni-
tors, offers both draw and instant game sales, ani-
mated ticket checking, multi-game functionality,
downloadable content, cashless payment options,
age verification, and other robust responsible
gaming features. And, of course, the NexPlay
™
SST offers players the same engaging display of
ticket results as Diamond Game’s popular LT-3
machines, which are currently deployed through
contracts with the Maryland, Michigan, Mis-
souri, Ontario, and Quebec Lotteries.
The NexPlay
™
ticket checker provides lotter-
ies with the next step in player activated ticket
checking of instant and draw game tickets. The
checker provides beautiful animated graphics on
a large, touchscreen HD monitor which can be
mounted on a wall, table, or pedestal. The checker’s
video monitor, with download capabilities and an
internet connection, also doubles as a dynamic in-
store marketing tool.
“We’ve listened to the industry and allocated sig-
nificant R&D resources over the past 18 months
to deliver NexPlay
™
. The response to this suite
of products at NASPL was terrific. We are eager
to develop deployment plans in conjunction with
several lotteries in the near future,” said Bill Bre-
slo, Vice President of Diamond Game.
■
Bill Breslo, Vice President,
Diamond Game