Public Gaming Industry
Advertising/Marketing
Kansas Lottery Giveaway
Kansas Lottery Giveaway
KWCH 12 and Kansas Lottery are teaming up to give you a chance to win great prizes!
WICHITA, Kan. (KWCH) -
KWC...
The Illinois Lottery is bringing FUN to Illinoisans across the state with WinningSummer.com
FOR IMMEDIATE RELEASE
July 10, 2020
Me...
Camelot launches new National Lottery ad campaign to let nation know that it still could be them
‘IT COULD BE YOU’ – NEW NATIONAL LOTTERY AD CAMPAIGN FROM CAMELOT LETS NATION KNOW THAT IT STILL COULD BE THEM
NEW CAMPAIGN REIMAGINES I...
Camelot Thanks National Lottery Players In New Ad Campaign
Camelot Group has unveiled a new TV advertisement campaign that aims to thank National Lottery players for helping local and regional e...
Ad campaign the Iowa Lottery began yesterday, titled "Thank You, Iowa"
It is a message that Iowans will hear on their radios, see in their social media feeds, and watch on their televisions over the next f...
Legislators spar over South Dakota lottery ads
PIERRE, S.D. (KELO.com) -- While a bill to eliminate the South Dakota state lottery was defeated in the House State Affairs Committee, th...
OKRP hires Aubrey Walker as Group Creative Director
Veteran agency copywriter and creative leader Aubrey Walker is joining O’Keefe Reinhard & Paul as a Group Creative Director. Walker h...
The Big Pitch: Should gambling adverts call out offshore operators?
The Big Pitch: Should gambling adverts call out offshore operators? By Tim Poole
It is almost needless to remind you all of the precari...
Missouri Lottery Recognized for Advertising Excellence
Four US States Will Run Online Casino Ads With Google Approval
The four lucky states that will now be able to run online casino ads through Google are Delaware, Nevada, New Jersey and Pennsylvania.
T...
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Google Will Allow Online Casino Advertisements in Four States Starting This Month
Google, the world’s largest provider of internet search services, will permit advertisements from operators of online casinos in the four...
NJ Lottery Receives Prestigious National Awards in TV and Radio Advertising
NJ Lottery Receives Prestigious National Awards in TV and Radio Advertising
TRENTON (Nov. 15, 2019) – The New Jersey Lottery recently re...
How Programmatic Disruption Is Creating a Fourth Era of Digital Marketing
From the dot-com bubble to the end of cookies
Online marketing has gone through three distinct phases so far, where innovation and econo...
Online Casinos Can Advertise on Google in 2020 as Ban Ends
Google is getting ready to change its advertising policies around the evolving U.S. gambling landscape.
The company plans to ease up on ...
Nederlandse Loterijchooses Mindshare Greenhouse, says goodbye to UM
Media agency will do strategy, media planning and buying of the 7 brands, such as Staatsloterij. The Lotto and Toto.
Nederlandse Loterij...
Watch: GKV, REJ make Maryland Lottery ad for Ravens scratch-off
A man sitting on a park bench at Federal Hill scratches a lottery ticket. Birds flock from over his shoulder and his ticket begins to glo...
By Lee Stuart Subscription Services– An Exploding Sales Channel
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By LeeStuart How Digital Transformed Advertising
Madison Avenue in New York City – once the glittering epicenter of the advertising universe - were Mad Men account executives drinking hi...
Illinois Lottery hands media rights to 360i
Dentsu’s 360i has been awarded a three-year contract by Illinois Lottery to handle media buying and planning.
Camelot Illinois confirme...
What It Means for Advertisers as Accenture Ventures Further Into Agency Turf
WPP is the first to respond saying it won’t participate in the consultancy’s pitches anymore
In the famous story, the smaller, weaker Da...
Kenya High Court Strikes Down Gambling Ads Ban
Kenya’s proposed highly restrictive regime on gambling ads may not come into force after the High Court’s strikedown
Kenya’s High Court...
Belgium Gaming Commission (BGC) to implement a tougher advertising code on licensed gambling operators
Belgium’s government has approved a further directive of CDV Minister (Christian Democrat) Koen Geens ‘gambling protection mandate’, whic...
DraftKings, FanDuel pull sports betting ads from Illinois airwaves
Sports betting operators DraftKings and FanDuel have pulled ads targeting an Illinois casino operator at the request of the state’s gove...
New South Dakota Lottery scratch ticket could get you a year's worth of pork
A new game from the South Dakota Lottery could send you home with a year's worth of bacon — or money, if that's what you're into.
Makin'...
Iowa Lottery announces giveaway promotion for unclaimed $1 million prize
(Des Moines) -- Iowa Lottery players will have a chance to win a $1 million unclaimed prize with a new promotion this spring.
Iowa Lotte...
Marcus Thomas Retains $9M Ohio Lottery Account Again
Cleveland-based indie agency Marcus Thomas has persevered one more time in its attempts to win the Ohio Lottery account.
The decision ca...
West Virginia Lottery Celebrates 2018 West Virginia ADDY Best in Show
WEST VIRGINIA LOTTERY NEWS
FOR IMMEDIATE RELEASE
March 14, 2019
West Virginia Lottery Celebrates 2018 West Virginia ADDY Best in Sho...
Maryland Set to Award $115 Million Lottery Contract to GKV and Pittsburgh’s MARC USA
Maryland’s Board of Public Works will be asked to approve a new Maryland Lottery and Gaming Control Agency contract valued at $115,478,00...