IGT: Turning LVMs Into MVPs Part 2
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The Florida Lottery contributes more than $47 billion to enhance education and sending more than 983,000 students to college through the Bright Futures Scholarship Program
“We are thrilled to report that the Pennsylvania Lottery continues to deliver for older Pennsylvanians. This is a reminder that the slogan you see with our products — Benefits Older Pennsylvanians, Every Day — is much more than just a tagline,” said Secretary of Revenue Pat Browne.
“We are incredibly proud to reach this $47 billion milestone,” said John F. Davis, Secretary of the Florida Lottery. “This achievement highlights our ongoing commitment to enriching the educational experience for students throughout Florida. Every dollar contributed helps to build a brighter future for our youth, supporting their dreams and educational aspirations.”
Illinois Department Of The Lottery Names Its Springfield Building The E.J. "Zeke" Giorgi Lottery Building. "Because of the historic legislation led by Representative Giorgi and signed by Governor Walker fifty years ago, the Illinois Lottery has generated over $24 billion for K-12 education in the State of Illinois. We’ve also generated close to $100 million to help support numerous specialty causes and created over 2,200 millionaires along the way," said Illinois Lottery Director Harold Mays.
“When we learned that the license to Guy Fieri was available, we knew immediately we could have a lot of a fun with it,” said Karla Wilkinson, Director of Gaming Products, New Mexico Lottery. “After validating that the brand was well-known to players in New Mexico, our marketing team set a goal of maximizing the impact this brand could have, resulting in a truly innovative, multi-channel marketing campaign.