Robin Teigland inspired us to rethink value creation, embrace circular business models, and harness disruptive technologies. A standout example was the Peniche Ocean Watch project in Portugal, tackling ocean and coastal community challenges and even creating jobs thanks to the support of Santa Casa da Misericórdia de Lisboa. Eva Nováková and Roman Kulifaj showcased the award-winning reLosy/reScratches campaign, demonstrating how to give scratch cards a second life. Federica Valentini shared innovative insights on how to capture new audiences by creating unique entertainment experiences. Ionut Andrei focused on sustainable growth and enhancing the lottery’s contribution to public welfare and social initiatives.