MUSL NEWS 'Early Insights: Monday Draws and Double Play'
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“Thanks to IGT’s PlayBingo platform, Norwegian players are responsibly enjoying a new and more entertaining Bingo experience, enhancing our program and keeping proceeds in Norway to support arts, sports, and cultural initiatives,” said Hans Erland Ringsvold, Head of Gaming Operations, Norsk Tipping.
“As a leader in regulated digital gaming, Norsk Tipping has recognized the benefits of PlayBingo not only as a baseline product with crossover appeal, but as a vertical that supports responsible gaming through its social aspect and low average player spend,” said Declan Harkin, IGT Senior Vice President and COO, International. “Our experience in WLA markets in Europe and North America have proven that PlayBingo is a powerful driver of player acquisition and player retention, while accelerating growth across an operator’s entire digital offering.”
Jim Poppell, Florida Lottery Secretary, said, “We don’t set out to break national lottery industry records, we set out to generate funding to enhance education in Florida. These records are just a testament to the careful research, planning and marketing that goes into our scratch-off games so they provide a fun, entertainment value to Floridians. It’s great to see our players having fun, and we look forward to continuing to provide them the best games available.”
“We are thrilled to partner with the Atlanta United to offer our players this exciting game,” Georgia Lottery President and CEO Gretchen Corbin said. “Each ticket purchased provides Georgia Lottery players a special opportunity to cheer on The Five Stripes and also invest in Georgia’s students. As with all of our games, proceeds generated will benefit HOPE and Pre-K.”
“This is a great way to kick off our 30th anniversary we’ll be officially celebrating in April,” said Tom Delacenserie, president and CEO of the Kentucky Lottery. “To not only break but shatter our one-day Scratch-off sales record is a huge achievement, and a testament to the hard work of our retailers and staff. The more tickets we sell, the more kids we send to college. That’s a great net result of this momentous occasion.”