IGT Executes Licensing Agreement with Maine State Lottery for Patented Cash Pop Game
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“Thanks to IGT’s PlayBingo platform, Norwegian players are responsibly enjoying a new and more entertaining Bingo experience, enhancing our program and keeping proceeds in Norway to support arts, sports, and cultural initiatives,” said Hans Erland Ringsvold, Head of Gaming Operations, Norsk Tipping.
“As a leader in regulated digital gaming, Norsk Tipping has recognized the benefits of PlayBingo not only as a baseline product with crossover appeal, but as a vertical that supports responsible gaming through its social aspect and low average player spend,” said Declan Harkin, IGT Senior Vice President and COO, International. “Our experience in WLA markets in Europe and North America have proven that PlayBingo is a powerful driver of player acquisition and player retention, while accelerating growth across an operator’s entire digital offering.”
Jim Poppell, Florida Lottery Secretary, said, “We don’t set out to break national lottery industry records, we set out to generate funding to enhance education in Florida. These records are just a testament to the careful research, planning and marketing that goes into our scratch-off games so they provide a fun, entertainment value to Floridians. It’s great to see our players having fun, and we look forward to continuing to provide them the best games available.”