64
// Public Gaming International // March/April 2015
Increase Lottery Revenue through
Jackpot Awareness
Carmanah is the global market leader in the development
and production of wirelessly-updated lottery jackpot signs,
which increase jackpot awareness, retail sales and ultimately
revenues for Good Causes. There are over 110,000 lottery
retailers with Carmanah wireless jackpot signs in 44 global
lottery jurisdictions.
Activate Players with targeted Digi-
tal Messages and Experiences
Carmanah Signs’ digital signage networks and interactive
displays engage lottery players at retail by delivering real-
time, targeted messages and by providing pleasing digital
experiences that build interest and loyalty in the lottery brand.
As traditional advertising becomes less effective, digital sig-
nage at retail is becoming the higher ROI option to reach and
influence consumers. Using web-based ActiVia for Media
software to control and distribute content across the entire
digital sign network, lottery marketers can deliver the right
message to the right place and at exactly the right time. Ac-
tiVia software enables marketers to customize sign content
right down to the individual retailer level.
Digital Retail Product Examples
A single digital LCD sign at Lottery retail increases the sales
of the lottery products that are highlighted in each sign.
Whether the display is Counter-top style or on the wall in
Menu Board style, retail sales can be increased by displaying
up-to-date prize values and draw times, advertising the lat-
est instant tickets and sharing up-to-date, local winner data.
Play Stations with Digital Screens can have all the benefits of
regular digital signage, along with the ability to include con-
tent that needs longer dwell times, such as how-to-play and
Good Cause information. The addition of touch screen inter-
activity in a Play Station brings a whole new level of player
engagement to the retail location.
A Video Wall is a spectacular feature that transforms a retail or
corporate environment. Installing a high definition Video Wall
leads to longer consumer dwell times and elevates the per-
ception of a lottery’s brand. A Gestural interactive Video Wall
provides customers with fun, immersive experiences that cre-
ate return visits, social media buzz and player referrals.
Large scale Monitor Game installations across a Lottery juris-
diction are fully enabled by Carmanah’s software, hardware
and networking services - providing the whole solution to a
Lottery when the build-out of a Keno or Virtual Sports net-
work is required.
To see a 2-minute video of BCLC’s Signature store, which
offers a host of digital interactive experiences, please use the
following link:
■
Carmanah Signs helps lotteries and casinos engage their players by designing and supplying digital
sign networks, digital media experiences and value-added LED signs. Carmanah is the gaming division
of Stratacache, a leading global provider of digital sign software, hardware and network services.
Play-Station in front of Video Wall
Interactive Video Wall
