March/April 2015 // Public Gaming International //
57
A Sales Rep’s View:
The Popularity Index with
a Real-Time Sales Tool
As you enter the next location on your
sales route, your lottery mobility ap-
plication alerts you that a recent new
game, Lucky Diamonds, has achieved
a popularity index of 2.0 based on
its sales trends over the past several
days. A glance at the mobile applica-
tion’s Popularity Dashboard displays
the current inventory of Lucky Dia-
monds at this outlet in a graphical for-
mat, and indicates that the higher turn
rate for this game mandates additional
inventory. A system generated “Rec-
ommended Order” suggests the ideal
quantity, and you use the touch screen
to quickly place the required order.
This in turn is immediately received
and acknowledged by an automated
workflow process in the Lottery back
office. Next, a pop-up merchandis-
ing suggestion based on the trending
popularity of Lucky Diamonds alerts
you to increase the number and posi-
ton of the facings used for this game.
As your visit concludes, you use the
mobile application to register the task
completion and take a photograph of
the updated display which is recorded
to the retailer’s record and available to
other system users as needed, as is a
record of your visit. Meanwhile, the or-
der you placed is being reviewed and
will be filled and shipped within hours,
with a shipment confirmation sent to
your device as soon as that happens.
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