---

Public Gaming July/August 2016

1

IGT "The Future of Retail, Now"

2

LINQ3 '73% of Fuel customers never set foot inside the store'

3

Table of Contents

4

NOVOMATIC LOTTERY SOLUTIONS 'Expect Better Expect More'

5

Table of Contents Feature Articles

6

SCIENTIFIC GAMES 'For Anantha, quality is the end game'

7

Table of Contents Feature Articles continued

8

DIAMOND GAME 'We've only Scratched the Surface'

9

From the Publisher

10

INTRALOT 'CANVAS - Time to meet your players'

11

ARCH GLEASON Remembering an Industry Giant

12

GAMING LABS 'Professionally navigating the waters of changing technologies'

13

Tracey Cohen, Carole Hedinger, Vernon Kirk recipients of the 2016 Maj. Peter J. O'Connell LOTTERY INDUSTRY LIFETIME ACHIEVEMENT AWARD

14

PGRI'S LOTTERY EXPO 2016 'Unlocking the Power of Integration' Connecting New Media, Modern Lifestyles and the Lottery

15

INTERVIEW with GARDNER GURNEY, Director of the Division of Lottery, New York State Gaming Commission

16

CAMELOT GLOBAL 'Is your lottery...a lean lottery?

17

NEW YORK LOTTERY Enters New Dimension with First-of-its-Kind 3D Scratch-off Game

18

KAMBI 'The power to transform your revenues'

19

INCOMM 'Lottery solutions with game-changing benefits'

21

Carmanah Signs -STRATACACHE 'Something BIG is happening'

23

RETAIL OPTIMIZATION: THE OUTSIDE-THE-STORE CONSUMER EXPERIENCE

24

gemINTELLIGENCE 'YOUR WAY. YOUR ROADMAP'

25

WORLD LOTTERY SUMMIT SINGAPORE November 6-9, 2016 'Winning in the New World'

27

RETAIL OPTIMIZATION: IN-STORE MARKETING AND MERCHANDISING

28

Pro-Lite 'The Pioneer, The Biggest Player, The Reliable Choice in Updatable Jackpot Signs'

29

CREATING THE TRULY OPEN, FLUID, DYNAMIC IT INFRASTRUCTURE THAT SMOOTHS THE PATH FOR RAPID DEPLOYMENT OF INNOVATION

30

NASPL16.com October 4-6, 2016 Atlanta, GA

31

RETAIL OPTIMIZATION: THE IN-STORE PLAYER EXPERIENCE

32

SCIENTIFIC GAMES 'Innovating at retail is Robbie's passion'

33

By Pat McHugh, Senior Vice President, Global Lottery Systems, Scientific Games -Retail Innovation 'Elevating the Lottery Experience'

34

IGT 'Engage Retailers YOUR Way -Aurora'

40

Aurora Retailer Wizard: The One Stop Shop for Engaging Lottery Retailers, Driving Best Practices, and Growing Sales

41

By Duncan Malyon, Senior Vice President North America, Camelot Global 'Fifty Shades of Digital'

44

By Frank Cecchini, CEO and Managing Director Novomatic Lottery Solutions 'Let the Force of Disruption Inspire You'

46

By Nikki Orcutt, Director of Marketing & Game Development, IGT 'The Path to Game Innovation'

49

By Linda Turner, Sales Manager, Lottery Division, Pro-Lite 'JACKPOT SIGN with SCROLLING MESSAGE Boosts Communication to Missouri Lottery Players'

52

By Helena Pereira, PhD, Marketing Director, Szrek2Solutions 'The Importance of Security and Fraud Detection for Electronic Drawings'

54

The Florida Lottery and IGT: Expanding Its Brand and Portfolio with Wheel of Fortune

56

By Andrew Crowe, Vice President, Interactive Payments, IGT 'Choice for the Modern Consumer: Lottery & Cashless Payments'

63

By Ulli Appelbaum, First-The-Trousers-Then-The Shoes Brand Consultancy 'Corporate Culture: The Last Untapped Strategic Asset of Your Organization'

66

THE PULSE of the INDUSTRY

69

SCIENTIFIC GAMES 'Kent architects secure systems for omni-channel integration'

76