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// PUBLIC GAMING INTERNATIONAL // July/August 2016
24
│
Retail Optimization:
The Outside-the-Store Consumer Experience
Gary Gonder
, Chief Branding Officer, Missouri Lottery
David Barden
, Executive Director, New Mexico Lottery
Kevin Gass
, Vice President, Lottery Gaming, BCLC (British Columbia)
Bill Thorburn
, Group Executive – Lotteries (International), Tatts Group Limited
28
│
Retail Optimization:
In-Store Marketing and Merchandising
Tom Delacenserie
, Secretary, Florida Lottery
Wendy Montgomery
, Vice President Marketing & Sales,
Ontario Gaming & Lottery OLG
Adam Perlow
, President & Chief Executive Officer, Hudson Alley Software
John Pittman
, Vice President Marketing, INTRALOT USA
Tom Shaheen
, Executive Vice President & Chief Policy Officer, Linq3
Jeff Sinacori
, Vice President Retail Development, Scientific Games Corp.
30
│
Creating the Truly Open, Fluid, Dynamic IT
Infrastructure that Smooths the Path for Rapid
Deployment of Innovation
Gary Grief
, Executive Director, Texas Lottery, Chair of the Powerball Group
Gardner Gurney
, Director, Division of the Lottery New York State
Gaming Commission
Carole Hedinger
, Executive Director, New Jersey Lottery
Terry Presta
, Executive Director, Kansas Lottery
Paul Riley
, Vice President Product Marketing and Interactive Wagering, IGT
32
│
Retail Optimization:
The In-Store Player Experience
Rebecca Hargrove
, President & Chief Executive Officer,
Tennessee Education Lottery Corporation and Senior Vice President
of the World Lottery Association (WLA)
Max Goldstein
, Vice President Sales, Carmanah Signs
Terry Rich
, Chief Executive Officer, Iowa Lottery
Rick Weil
, Chief Executive Officer, INNOVA Group/Diamond Game
Bishop Woosley
, Executive Director, Arkansas Lottery
34
│
Retail Innovation: Elevating the Lottery Experience
Pat McHugh
, Senior Vice President, Scientific Games Corp.
41
│
IGT Aurora Retailer Wizard:
The One Stop Shop for Engaging Lottery Retailers,
Driving Best Practices, and Growing Sales
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