PGRI Live! eConference April 12 & 13
CLICK HERE AND RECEIVE YOUR LINK TO ATTEND the CONFERENCE
COLLISION WITH TOMORROW
APRIL 12-13
RETAIL MODERNIZATION
EARLY BIRD REGISTRATION CLICK HERE
GOVERNMENT LOTTERY REGISTRATION COMPLIMENTARY - NO CHARGE - REGISTER HERE
Sponsors
Producers: IGT, Pollard Banknote, Scientific Games
Leading Actors: Abacus Solutions International, Carmanah Signs, La Française des Jeux (FDJ)
Join us from 1:00 to 3:30 pm on April 12 & 13 for
The PGRI Live! Retail and Lottery Modernization 2021 as Traditional Lottery sold at retail consolidates its position as the game of the people, and the growth-leader of the games-of-chance industry. Our goal is to stretch to deconstruct and reconstruct the component parts of “Retail Modernization” to gain insight into the retailer and lottery success strategies for tapping into the underlying drivers of consumer behaviour.
Monday April 12 Understanding the Modern World
1:00 pm EST: Collision with Tomorrow Introduction
1:05 pm: Producers Welcome everyone to PGRI Live!
1:10 pm: Keynote Speech Circa 2023:
Love Affair Between Brand Lottery and Consumers Reaches New Heights
Tracey Cohen, Chief Operating Officer, DC Lottery
1:30 pm: Modernizing Lottery in the Retail Environment
Michael Martin, Vice President of Retail Solutions, Scientific Games AND
Jarrod Cummins, Director of Prepaid Services, Kroger Co.
2:00 pm: Facing the Future with a Spirit of Entrepreneurship and a Passion for Innovation
Jennifer Westbury, Executive Vice President Sales & Customer Development, Pollard Banknote
2:15 pm: The Future of Retail
Paul Riley, Vice President Retail Innovation & Partnerships, IGT
2:30 pm EST Roundtable Discussion The Big Picture Future of the World
Moderator: Rebecca Hargrove, President and CEO, Tennessee Education Lottery Corporation; President of the World Lottery Association (WLA) Chair of Women’s Initiative in Lottery Leadership (WILL)
Panelists:
Stéphane Pallez, Chair & Chief Executive Officer, La Française des Jeux (FDJ)
Doug Pollard, Co-Chief Executive Officer, Pollard Banknote and NeoPollard Interactive
Paul Riley, Vice President Retail Innovation & Partnerships, IGT
Drew Svitko, Executive Director, Pennsylvania Lottery
Sam Wakasugi, Vice President Strategic Business Management, Scientific Games
The pathway to Retail and Lottery Modernization begins with understanding the world we live in, and how we fit into it. This discussion focuses on consumers as people, whose lifestyle and behavioral patterns are changing in such dramatic fashion. What are the underlying motivations, aspirations, and priorities of the consumer? Are traditional market segmentation profiles of age, gender, socio-economic status as relevant as before or do we need to re-imagine how we think about and try to understand our audience? How will the compressed time-line from new product/new idea introduction to mass-market acceptance affect product development, Consumer Packaged Goods business plans and marketing strategies, and Retail Modernization? How will people consume information and process marketing/advertising/promotional messages and value propositions? What are retailers doing to keep people coming into the stores and build a sustainable future along-side the growth of eCommerce? How are retailers modernizing to keep up with rising consumer expectations? How is technology enhancing the in-store shopping experience? What are the leaders in the CPG industry doing to “modernize”, forge an emotional connection, and evolve their relationship to the consumers, and with their channel partners, the retailers? How are retailer expectations rising to put more pressure on vendors/suppliers to improve operations and retailer support functions and processes? What exactly is meant by “omni-channel”? How is the smartphone connection being integrated with in-store messaging, POS, social media and networking, virtual and augmented realities, and product packaging?
With so much going on … What should we be paying the most attention to?
Let’s imagineer to paint a picture of what is possible.
Tuesday April 13 Collision with Tomorrow
- B2B, Lottery Focus on the Retailer
1:00 pm CVS Pharmacy rolls out Lottery: Forging the commercial relationships that are expanding consumer access to Lottery
James Hill, Senior Director General Merchandise, CVS
Michele Swartz, Director of Corporate Sales, Pennsylvania Lottery
1:20 pm: Modernizing the In-Store Instant Lottery Player Experience
Guillaume Pernette, Interactive Factory Director, La Française des Jeux (FDJ)
1:35 pm EDT: Roundtable Discussion Retailer Support Strategies
Moderator: Sarah Taylor, Executive Director, Hoosier Lottery; President of MUSL (Multi-State Lottery Association)
Panelists:
Maxwell Goldstein, Vice President Sales Americas, Carmanah Signs
Mary Harville, President & CEO, Kentucky Lottery Corporation
Adam Perlow, Vice President & Chief Operating Officer, Northstar New Jersey
Terry Presta, Head of Business North America, Abacus Solutions International
Frank Taylor, Senior Vice President Sales, Georgia Lottery Corporation
How are big-picture trends driving specific initiatives for Team Lottery and its commercial partners to enhance retailer support? What are the highest-priority investments that Lottery should be making in modernization, retailer support functions, and in-store digitization? Does investing in retailer support generate a concrete and measurable financial return to Lottery and its beneficiaries? How can the entertainment value of Lottery contribute to the retailer’s goal of enhancing the in-store consumer experience? How can we leverage our investment in supporting the retailer into increased support that the retailer gives to Lottery?
B2C, Lottery Focus on the Consumer
2:30 pm EST Roundtable Discussion Consumer Engagement Strategies
Moderator: Matt Strawn, President and CEO, Iowa Lottery Authority
Panelists:
Shannon DeHaven, Vice President, Digital Engagement, Pollard Banknote
Gregg Edgar, Executive Director, Arizona Lottery and Chair of Marketing & Promotion Group for MUSL (Multi-State Lottery Association)
Gordon Medenica, Director, Maryland Lottery and Gaming Control Agency, Lead Director Mega Millions
May Scheve Reardon, Executive Director, Missouri Lottery and Chair of Powerball Group
How are consumer lifestyle trends re-shaping the way people shop and play Lottery and games of recreation? What are the marketing and promotion strategies that will capture the attention and hold the interest of the modern consumer and next-generation players? How are Lottery POS's modernizing and how is digitization transforming the in-store shopping experience for the players? How are Players and VIP Clubs and Loyalty Program being integrated into the player journey across all channels and game categories? How can Lottery leverage its massive retailer network to further differentiate itself from other recreational games and preserve or increase its share of the gaming market?
Producers:
Leading Actors:
