Digital Lottery, Optimizing the Digital Connection that is transforming the industry

PGRI’s eConference shifts its focus to dynamic real-time audience engagement, and to that purpose our new logo to change from "PGRI LIVE!" to  PGRI Interactive!      PGRI Interactive! Digital Lottery, June 16 & 17

Producers:

Leading Actors:

Thank you Presenters, Moderators, and Panelists for producing a fabulous Collision with Tomorrow: Retail Modernization eConference in April.  Attendance was excellent (as it was for PGRI’s first eConference Post-COVID19 Lottery: the Movie last November), and included a high level of engagement from lottery directors and industry leaders. 

We all miss being together in-person and that will be remedied by PGRI’s first in-person event since last March in Miami.  The specific dates are still TBD, but PGRI Lottery Expo will be in Nashville in the last half of October. 

Mark your calendars for July 21 & 22 for the next WILL (Women’s Initiative in Lottery Leadership) eConference.  This event will include a broader focus on Diversity and Inclusion as well as WILL.    

Following is a preliminary description of PGRI Interactive! Digital Lottery, June 16 & 17, Roundtable Discussion topics, moderators, and panelists:

Digital Engagement for ALL Lottery operators

Moderator: Gregg Edgar, Executive Director, Arizona Lottery and Chair of the Marketing & Promotions Committee for MUSL (Multi-State Lottery Assoc.)

Focus on the digital ecosystem as a player-engagement platform and not just another channel of distribution.  This Roundtable to focus on Players Clubs, Loyalty Programs, and fresh, new, creative, innovative, out-of-the-box digital engagement campaigns and strategies that optimize the connection with the audience of players and all consumers. 

Panelists: Jay Finks, Executive Director, Oklahoma Lottery  

Ryan Mindell, Lottery Operations Director, Texas Lottery

TBD, Pollard Banknote

Other Panelists TBD

Player Retention as well as New Player Acquisition

Moderator: Drew Svitko, Executive Director, Pennsylvania Lottery  

Over the past year, Lotteries gained new players and increased player-ship of core players.  How can we keep the momentum going? In the dynamic, fluid market-place of the digital world, the consumer is uploading apps and trying new brands with increased frequency.  They are also deleting apps and migrating to new products with equal ease and frequency. The real battlefield now is player retention.  How will Team Lottery win in this new race to maintain ongoing consumer engagement and player-ship? 

Panelists: Kelley-Jaye Cleland, Chief Product & Program Officer, New Hampshire Lottery

Stephanie DuVal, Digital Engagement Manager, Virginia Lottery

Jessica Fritz, Digital Marketing Manager, Michigan Lottery

Karri Paavilainen, Senior Director, PlayLottery Content, Operations and Connected Play, IGT

TBD, Pollard Banknote

TBD, NeoPollard Interactive

Other Panelists TBD

Portfolio Management in the Digital World

Moderator: Kevin Hall, Executive Director, Virginia Lottery

Players love the inter-activity and the instant gratification of eInstants.  The flip side of this equation is the shorter and shorter attention spans of the consumer.  How can Lotteries keep the attention and interest of the online players?   How can the science of portfolio management be applied to the world of iLottery’s digital games to enable the most dynamic rotation of games that deliver the optimal variety and combination of game-styles, freshness, price-points, and prize levels to appeal to the broadest range of player preferences?   

Panelists: Gretchen Corbin, President & Chief Executive Officer, Georgia Lottery Corp.

Derek Levesque,  Sr. Manager, U.S. Digital Business Development, IGT

Stephanie Weyant, Deputy Executive Director, Marketing & Products, Pennsylvania Lottery

Other Panelists TBD

Two connecting threads  that are a part of all three of these panel discussions:

Data-Analytics:  

How is digitization and data-modeling transforming the fields of business intelligence that drives player engagement strategies, game development, messaging, marketing and promotional strategy etc. 

Connecting the online and off-line worlds :  The consumer does not think in terms of channels of product and media distribution.  All “channels” are on, and they are all on 24/7.  How can Lottery leverage its massive online consumer connection to promote the fully integrated omni-channel gaming experience that enables seamless, friction-free migration from one channel/medium to the others?      

more to come!

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