Tune in to Pollard Banknote's Newest Licensed Brands - A Selection of Popular Classic TV Shows

PRNewswire  January 29, 2020 12:32pm   Comments

WINNIPEG, Jan. 29, 2020 /CNW/ - Pollard Banknote Limited (TSX:PBL) ("Pollard Banknote") is delighted to announce the addition of five classic TV shows—Beverly Hills, 90210, Happy Days, The Brady Bunch, Hawaii Five-0, and The Love Boat—to its portfolio of licensed brands. These nostalgic shows are an excellent addition to Pollard Banknote's suite of classic entertainment brands that have proven to appeal to instant ticket players' desire to revisit beloved series of times past. 

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Under the license of ViacomCBS Consumer Products, Pollard Banknote now offers a wide range of iconic brand assets for lottery use from these timeless programs, including character images and photos, quotes, logos, icons, and backgrounds. Ticket designs can feature a single show or mix and match assets to create unified ticket themes. To support strong sales and engagement, Pollard Banknote's Licensed Products team offers lotteries a comprehensive turnkey program that includes the design, programming, and printing of themed tickets, as well as various optional enhancements such as second chance draws, merchandise prizing, a POS program, and digital marketing.

"These iconic TV shows share a common legacy of resonant storytelling and broad audience appeal that has made them perennial favourites with new and established fans alike," said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote. "We are thrilled to be able to offer these timeless brands to our lottery clients. There are countless options for eye-catching ticket designs that provoke players' sense of nostalgia, as well as a wealth of exciting promotional and second chance opportunities, such as drawings for themed merchandise or experiential trip prizing."

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a full suite of digital offerings, ranging from game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America.  Established in 1907, Pollard Banknote is owned approximately 67.5% by the Pollard family and 32.5% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.

Forward-looking Statements

Certain statements in this press release may constitute "forward-looking" statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as "may," "will," "expect," "believe," "plan," and other similar terminology. These statements reflect management's current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.

SOURCE Pollard Banknote Limited

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