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McLaren and Allwyn Forge Strategic Partnership to Boost Commercial Reach McLaren Racing has announced a multi-year sponsorship agreement with multinational lottery operator Allwyn, set to launch at the start of the 2025 Formula 1 season. As part of the partnership, Allwyn’s branding will feature prominently on McLaren’s Formula 1 cars and team apparel, marking the lottery operator’s first for...

Caesars Entertainment partners with the Detroit Lions 4 September 2024 (PRESS RELEASE) -- Caesars Entertainment, Inc. and the Detroit Lions today announced a new partnership, making Caesars Sportsbook an Official Sports Betting Partner and Caesars Entertainment the Official iGaming Partner of the Detroit Lions. The collaboration with the defending NFC North Champions combines custom fan expe...

The Texas Lottery’s winning partnership with the Houston Texans has generated a huge windfall for public education over the past 15 years, and we’re excited to build on that success with the latest version of the Houston Texans scratch ticket game,” said Ryan Mindell, executive director of the Texas Lottery. The 2024 football season is nearly here, and the Houston Texans are teaming up with...

August 6, 2024
For Immediate Release                                                       Contact: Christian Teja                                     ...
July 26, 2024
Atlas Experiences and Fremantle Exclusively Collaborate on Lottery Promotions Incorporating Supermarket Sweep Game Shows, Lottery Games a...
May 17, 2024
Powerball Playoff™ Promotion For Chance at Cash Prizes, VIP Race Trip & $1 Million Drawing May 17, 2024  Starting Monday, the Lou...
January 6, 2024
Given NASCAR’s long and storied history in North Carolina, it was only a matter of time before the group partnered with a sports betting ...
January 4, 2024
  January 4, 2024 Pollard Banknote Adds Iconic TEKKEN™ Brand To Licensed Game Portfolio WINNIPEG, Manitoba, Ja...
December 8, 2023
CLICK HERE TO WATCH Watch Brad Cummings, CEO, EQL GAMES
December 3, 2023
CLICK HERE TO WATCH Watch Derek Gwaltney, Founder & CEO, Atlas Experiences
November 29, 2023
WYOMISSING, Pa. & NEW YORK--(BUSINESS WIRE)--PENN Entertainment, Inc. (“PENN” or the “Company”) (Nasdaq: PENN) and the National Hocke...
October 25, 2023
October 25, 2023 WINNIPEG, Manitoba, October 25, 2023 /CNW/ – Pollard Banknote Limited (“Pollard Banknote”; TSX: PBL) is thrilled to...
August 8, 2023
A NORTH AMERICAN LOTTERY SECOND-CHANCE PROMOTION CLICK HERE TO READ THE ENTIRE RELEASE  – Atlas Experiences (“Atlas”) and Martina McBri...
July 18, 2023
Company’s Exclusive Agreement with Warner Bros. Discovery Global Themed Entertainment Brings HBO’s Most Watched Television Series of All ...
June 9, 2023
LONDON, June 5, 2023 /PRNewswire/ -- International Game Technology PLC ("IGT") (NYSE: IGT) announced today that it has signed a ten-year ...
May 25, 2023
  PRESENTED at SMART-TECH MIAMI 2023 Click here to watch   
May 7, 2023
click here to read
February 2, 2023
Press Release February 2, 2023 Pollard Banknote Partners With Atlas Experiences To Launch New Multi-Jurisdictio...
August 23, 2022
WINNIPEG, Manitoba, August 23, 2022 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is excited to announce that Guy Fier...
August 23, 2022
WINNIPEG, Manitoba, August 23, 2022 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is excited to announce that Guy Fier...
June 21, 2022
MADISON, Wis. (WMTV) - The Wisconsin Lottery is creating a scratch-off ticket that offers potential-winners more than just cash. The tic...
June 17, 2022
The Ontario Lottery and Gaming Corporation has signed a multi-year deal with MLB, which will see OLG’s Proline sportsbook become an offic...
June 9, 2022
WINNIPEG, Manitoba, June 9, 2022 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is pleased to congratulate the Michigan...
June 1, 2022
A RESEARCH Group suggests European Union Lottery as a stealth tax based on Spanish experience. The Centre for Economic Policy Research w...
November 1, 2021
IGT Gains Exclusive Omnichannel Lottery Licensing Rights to Marilyn Monroe The Company has signed a multi-year agreement with Authentic ...
October 13, 2021
DraftKings has agreed to a deal with the National Hockey League to become an Official Sports Betting, Daily Fantasy Sports and iGaming Pa...
July 15, 2021
CLICK HERE TO READ THIS ENTIRE RELEASE AND WATCH THE LAUNCH HERE LUKE COMBS ESTABLISHES EXCLUSIVE PARTNERSHIP TO LAUNCH LIVING LUCKY W...