How can lotteries broaden awareness and consideration among non-regular players, when lottery is not in their usual frame of reference?

Download a new IGT White Paper for ideas and actions to overcome perceptual barriers and bring lottery into the everyday experience of non-regular players.

In all countries and across all age groups, non-regular players of lottery ranked “I just don’t think about it” as a top reason for non-play, according to IGT’s most recent global study, Attracting New Players. The research also found that nearly half (47%) are neutral in their perception of their local lottery brand, indicating a valuable opportunity to drive awareness and engagement.

Discover how lotteries can find new ways to connect.

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