Commission chairman Brian O’Dwyer commented: “Every time you play the New York Lottery, our public schools win. The Lottery has generated more than $86bn for New York’s public schools since 1967. This campaign reminds New Yorkers that Lottery revenue has helped generations of New Yorkers make their dreams come true through a strong education.”
Lottery Executive Director Mark William Bracken said the retreat from TV was due to the relatively limited advertising budget the Legislature provides the Lottery and because “the cost of advertising has increased” now that sports betting companies are going heavy on advertising to attract gamblers to their platforms. Treasurer Deborah Goldberg's calls for the Lottery to be allowed to sell its products online have not been embraced by the Legislature, with the House backing the move last session but Senate Democrats not agreeing to it.
(Pictured: Immediate Past President of NASPL and Executive Director of the Indiana Lottery, Sarah Taylor, and First Vice President of NASPL and Director of the Illinois Lottery, Harold Mays) 
It is time to once again to talk with Meg Annison with the Mississippi Lottery to hear about this month’s new scratch off games.
The audit recommends the Lottery continue to work with the Legislature to evaluate the impact of advertising and sponsorship spending on Lottery sales.
