DAZN Group has signed a multi-year deal with online gaming software Pragmatic Play to integrate sports betting into DAZN’s sports streaming service. The new DAZN Bet product will offer in-play betting while streaming live sports on DAZN.
Both free and play for money gaming will be available on DAZN Bet, which is expected to soft-launch a beta product around the start of this fall’s football season. DAZN Bet will be headquartered in Gibraltar and exist as a separate legal entity to DAZN Group, which offers its DAZN streaming service in more than 200 countries and territories.
Subscribers will also be able to place bets on DAZN while watching on-demand content suspch as news and highlights. DAZN is part of a growing trend of streaming platforms to let viewers place bets while watching live sports, joining services such as FuboTV and The Rugby Network. DraftKings also debuted betting channels on SlingTV last year.