Finland’s state-owned gaming operator Veikkaus has extended its long-term partnership with the Finnish Ice Hockey Association until 2030.

The partnership includes the Finnish men’s national team, the Women’s national team, the U20 national team and the Aurora League.

“Ice hockey is a major Finnish spectator sport that strongly resonates with and moves people. At Veikkaus, we have a long-standing and successful cooperation with Finnish ice hockey and Leijonat, of which we are proud,” said Reija Laaksonen, EVP of people, culture and communications at Veikkaus.

“Thanks to the cooperation, we can continue to offer Veikkaus’ customers the interesting domestic betting products, services and content they desire, and develop them even better. Our comprehensive partnership with Finnish ice hockey allows Veikkaus’ channels to continue to be strongly involved in the most interesting moments and series of Finnish ice hockey.”

Lassi Rönkkönen, sales and marketing director at the Finnish Ice Hockey Association, commented: “We are very pleased that Veikkaus remains one of our main partners in the Leijonat family. We share Veikkaus’ values, and we believe that in the future’s changing business environment, Sustainability will play an even greater role.

“Together with Veikkaus, we have lived and experienced the success moments of different Leijonat teams and built impactful marketing campaigns. It is great to continue the coooperation far into the future.”

https://www.gamingintelligence.com/marketing/207835-veikkaus-extends-partnership-with-finnish-ice-hockey-association/