Record 46.6 Million Americans Plan to Wager on 2022 NFL Season
Legal Wagering, Responsible Gaming Awareness Continue to Grow
FOR IMMEDIATE RELEASE
September 7, 2022
Washington, D.C. – A record 46.6 million American adults (18%) plan to bet on the upcoming National Football League (NFL) season, up three percent year-over-year, according to new American Gaming Association (AGA) research.
Importantly, since the NFL kick-off coincides with the beginning of Responsible Gaming Education Month, nine in ten (92%) U.S. sports bettors report awareness of responsible gaming tools.
“The sustained interest in NFL wagering reflects the growth and continued maturation of legal sports betting across the country,” said AGA President and CEO Bill Miller. “Consumers clearly want legal sports betting options and understand the regulated industry’s foundational commitments to responsibility.”
As legalization spreads, bettors are moving away from bookies and toward regulated options. Of American adults:
Today, more than half (132 million) of American adults can legally wager in their home state, 18 million more than this time last year. Demonstrating consumer confidence in regulated sportsbooks, nine in 10 (89%) of past-year sports bettors say it is very or somewhat important that they bet with a legal, regulated sportsbook.
Consumer protections are central to the legal marketplace, and past-year sports bettors recognize the industry’s responsibility commitments:
The majority of past-year sports bettors believe responsible gaming programs are very or somewhat effective (82%) and that the gaming industry is committed to encouraging responsible gaming and combatting problem gambling (81%).
“Responsibility is an underpinning of regulated U.S. sports betting and a clear competitive advantage as we continue to build a sustainable marketplace,” Miller added.
Among NFL bettors, the Buffalo Bills and Tampa Bay Buccaneers (9%) are the most popular picks to win Super Bowl LVII, followed by the Los Angeles Rams and Kansas City Chiefs (8%) and the Dallas Cowboys (7%). The Super Bowl will be played in a legal sports betting jurisdiction (Arizona) for the first time in February 2023.
Morning Consult, on behalf of the American Gaming Association, conducted an online survey August 25-27, 2022, among a national sample of 2,210 American adults regarding their betting plans on the upcoming NFL season. The data were weighted to approximate a target sample of adults based on age, educational attainment, gender, race and region. The margin of error is +/-2 percent and greater among subgroups. Bettors include those who expect to place a bet online, with a bookie, with a casino sportsbook, in a pool, squares or paid fantasy contest, or casually with family or friends.
Kantar, on behalf of the American Gaming Association, conducted an online survey August 17-23, 2022, among a nationally representative sample of 2,000 American voters aged 21 and over related to responsible gaming and industry perceptions. The margin of error is +/- 2 percent and greater among subgroups.
About the AGA
As the national trade group representing the U.S. casino industry, the American Gaming Association (AGA) fosters a policy and business environment where legal, regulated gaming thrives. The AGA’s diverse membership of commercial and tribal casino operators, sports betting and iGaming companies, gaming suppliers, and more lead the $261 billion industry and support 1.8 million jobs across the country.