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This article is based on a Roundtable Discussion conducted at PGRI Retail Modernization eConference. Led by moderator Sarah Taylor, Executive Director of the Hoosier Lottery, the Roundtable panelists included: Max Goldstein, VP of Sales for the Americas, Carmanah Signs; Mary Harville, President and CEO, Kentucky Lottery; Adam Perlow, VP and COO, Northstar New Jersey; Terry Presta, Head of Business-North America, Abacus Solutions; Frank Taylor, SVP of Sales, Georgia Lottery