Third-party app provides secure way to buy official state tickets, with incentives
LAVAL, Quebec, and NEW YORK — Convenience brand Circle K is partnering with Jackpocket, a third-party app that provides a secure way to order official state lottery tickets, for exclusive perks for lottery players.
Building off a 2020 pilot program in the Austin, Texas, market, this expanded partnership brings 21st century lottery play to more than 1,300 Circle K stores across Arkansas, Colorado, New Hampshire, New York, Ohio and Texas, potentially reaching more than 1.1 million new customers a day.
“Jackpocket and Circle K share a mission to deliver easy and convenient experiences for consumers on the go,” said Jackpocket CEO Peter Sullivan. “We're excited to introduce Circle K customers to a new, easy way to play their favorite lottery games right from their phone.”
Through this partnership, Circle K customers and employees can claim $5 off their first lottery order in the Jackpocket mobile app by using a unique promo code that can be found at their local Circle K stores. Jackpocket app users will also unlock exclusive deals on Circle K products. As part of the partnership, Jackpocket will deploy offers across a variety of Circle K channels, including a store employee incentive program.
“Our partnership with Jackpocket is just one of the many ways that Circle K continues to innovate and enhance our customers' experience with the brand,” said Kevin Lewis, chief marketing officer at Circle K. “This new venture will give our customers a fun, exclusive and seamless way to order official state lottery tickets with just a tap of a button and also give them access to deals on our exciting products.”
New York-based Jackpocket provides a secure way to order tickets for Powerball, Mega Millions, Cash4Life and more. It is currently available in Arkansas, Colorado, Minnesota, New Hampshire, New Jersey, New York, Ohio, Oregon, Texas and Washington, D.C.
Circle K is a wholly owned subsidiary of Alimentation Couche-Tard Inc., Laval, Quebec. Couche-Tard operates in 26 countries and territories, with more than 14,200 stores, more than 7,000 in the United States covering 48 states.