The collaboration will include the launch of virtual and physical goods, a Twitch livestreaming event in New York City and a global in-game tournament.
Ralph Lauren is galloping into the world of online gaming.
Today, Ralph Lauren announced a new partnership with Epic Games, the company behind Fortnite, an online multiplayer video game that currently boasts more than 400 million user accounts globally.
Though it is not built using blockchain, Fortnite has become a major port of entry for brands looking to stake their claim in the metaverse – a still nebulously-defined virtual space that encapsulates not only some online games but also increasingly virtual reality (VR) and augmented reality (AR).
The partnership between Ralph Lauren and Epic Games, intended to increase the 55-year-old fashion brand’s visibility among younger audiences, will include the launch of a new series of both virtual and physical clothing and accessory items dubbed the ‘Polo Stadium’ collection.
The physical component of the collection – which includes a polo tee, a sweatshirt and a pair of boots, among other items – will be released starting on November 2, while the virtual items will be released in the Fortnite Item Shop (an in-game marketplace where players can buy outfits, accessories, emotes, weapons and more for their avatars) on November 5.
Ralph Lauren is galloping into the world of online gaming.
Today, Ralph Lauren announced a new partnership with Epic Games, the company behind Fortnite, an online multiplayer video game that currently boasts more than 400 million user accounts globally.
Though it is not built using blockchain, Fortnite has become a major port of entry for brands looking to stake their claim in the metaverse – a still nebulously-defined virtual space that encapsulates not only some online games but also increasingly virtual reality (VR) and augmented reality (AR).
The partnership between Ralph Lauren and Epic Games, intended to increase the 55-year-old fashion brand’s visibility among younger audiences, will include the launch of a new series of both virtual and physical clothing and accessory items dubbed the ‘Polo Stadium’ collection.
The physical component of the collection – which includes a polo tee, a sweatshirt and a pair of boots, among other items – will be released starting on November 2, while the virtual items will be released in the Fortnite Item Shop (an in-game marketplace where players can buy outfits, accessories, emotes, weapons and more for their avatars) on November 5.
Ralph Lauren is galloping into the world of online gaming.
Today, Ralph Lauren announced a new partnership with Epic Games, the company behind Fortnite, an online multiplayer video game that currently boasts more than 400 million user accounts globally.
Though it is not built using blockchain, Fortnite has become a major port of entry for brands looking to stake their claim in the metaverse – a still nebulously-defined virtual space that encapsulates not only some online games but also increasingly virtual reality (VR) and augmented reality (AR).
The partnership between Ralph Lauren and Epic Games, intended to increase the 55-year-old fashion brand’s visibility among younger audiences, will include the launch of a new series of both virtual and physical clothing and accessory items dubbed the ‘Polo Stadium’ collection.
The physical component of the collection – which includes a polo tee, a sweatshirt and a pair of boots, among other items – will be released starting on November 2, while the virtual items will be released in the Fortnite Item Shop (an in-game marketplace where players can buy outfits, accessories, emotes, weapons and more for their avatars) on November 5.
https://www.thedrum.com/news/2022/10/31/ralph-lauren-launches-partnership-with-fortnite