Streaming platform launches crackdown against gambling streaming following months of fierce debate
Twitch clarified in a statement to Inven Global that creators can still have gambling affiliate links so long as they do not advertise them on their Twitch channel.
Twitch released a Creator Update on Wednesday, announcing that they will be prohibiting all links and referral codes related to slots, roulette, and dice games on their service. The new regulations will begin their enforcement Tuesday, August 17th.
"To prevent harm and scams created by questionable gambling services that sponsor content on Twitch, we will prohiing links and/or referral codes to sites that offer slots, roulette, or dice games," the company stated. "We will continue to monitor gambling-related content and update our approach as needed."
The new update comes amid an ongoing discourse regarding gambling on Twitch between some of Twitch's most popular creators, with streamers like xQc, H3H3, Trainwrecks, Pokimane, Adin Ross, and many more weighing in on this issue over the past couple of months.
The ongoing community discussion surrounding the ethics of gambling brought with it a heightened scrutiny toward what Twitch was doing about gambling sponsors, especially as critics of online gambling like H3H3 drew attention to the shady nature of many online gambling sites in their streams about the topic. Most notably, during a nearly 3-hour long debate about the subject with TrainWrecks and xQc, Ethan went into detail about his own past working with some of these shady casinos when he was younger, and also did some live research into Stake.com, revealing its comically small headquarters in Curacao.
Beyond Wednesday's new policy, Twitch generally allows gambling so long as gambling is legal in the locality that the streamer is streaming from. In a Wired article published in July, Ceclia D'Anastasio even accused some streamers of leaving the United States for the express purpose of taking a gambling sponsorship companies such as Stake.com, that couldn't legally operate within the United States.
Wednesday's decision could cause an overall reduction in gambling on stream, since around 6 percent of Twitch's top 1000 creators, including the likes of Adin Ross and xQc, have taken gambling deals in the past. In xQc's case, he issued a rare apology for gambling and quit gambling on stream earlier this summer.