Campaign goals

1. Educate communities on the dangers of buying lottery tickets for children.
2. Raise awareness about the risks of youth gambling. 
3. Support responsible gambling practices while remaining neutral about legalized gambling.

Research shows that the earlier a person’s participation or even exposure to gambling is in childhood, the more likely they are to develop a gambling problem later in life. Gambling exposure during childhood is often through some kind of lottery product, given by an adult who is likely unaware of the associated risks. Whether or not it is legal for minors to participate in lottery games, a responsible gambling message is always appropriate. Lottery products are never appropriate gifts for children.