Published: April 5, 2018

UK Gambling Advertising: responsibility and problem gambling

Gambling advertisers must take all reasonable steps to prevent marketing communications from posing a risk to vulnerable groups. They must also ensure that advertising meets general standards of responsibility to protect wider audiences. This guidance explains the ASA’s likely approach to interpreting the rules and includes examples of approaches that are likely to breach the Codes.

This advertising guidance came into effect on 2 April 2018.


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