The number of sweepstakes operators is set to double within the next 12 to 24 months, according to Nadiya Attard, CCO of Elantil, who shared her insights at the NEXT Social Casino Summit in New York.
Speaking on a panel alongside Jason Rosenberg, CEO of American iGaming Solutions, and Jon Kaplowitz, CEO and co-founder of Clubs Poker, Attard emphasised that sweepstakes gaming has been around for years but is now entering a period of rapid expansion.
She believes that increased competition, particularly from European entrants, will further drive the sector’s growth.
Industry experts estimate that at least 50 to 60 casino sweepstakes operators are currently active, with an additional handful in the sports sweepstakes sector.
“Regulation will be inevitable because there’s no way back,” Attard stated, adding that she expects more elements to be incorporated into social casinos as the industry matures.
A shift in industry perception
Rosenberg highlighted a shift in attitudes toward the sector, recalling how difficult it once was to find service providers willing to engage with social casino operators.
“When we first started, it was really hard to have conversations with payment processors and content providers who wanted to get into this space,” he said. “Now, we’ve seen an explosion of progress.”
He also predicted that tribal gaming operators will begin to invest in the sweepstake space. “Those are conversations that are already happening,” he confirmed.
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