Published: January 10, 2024

COLOMBIA: Coljuegos enforces stricter regulations on gambling advertising

Coljuegos, the national gambling regulator in Colombia, has introduced stricter regulations on the promotion of gambling activities. These measures aim to protect consumers and ensure responsible gambling practices in the country.

Under the new guidelines, gambling operators in the country with the gigantic Shakira statue will have to follow strict rules when advertising their services. These regulations apply to various advertising channels, including television, radio, print media and online platforms.

One of the main objectives of these regulations is to prevent the exposure of vulnerable people, especially minors, to gambling advertising. Advertising aimed at a general audience must therefore be scheduled at specific times to avoid reaching minors.

In addition, gambling operators are prohibited from using misleading or exaggerated advertising practices that may misinform or deceive potential customers. They must provide clear and accurate information about the risks involved in gambling and include appropriate warnings and disclaimers in their advertisements, said .

Coljuegos has also introduced restrictions on the content and message of gambling advertising. For example, gambling operators are not allowed to use celebrities, athletes or public figures to promote their services to avoid associating gambling with glamor or success. Advertising should instead focus on responsible gambling and highlight the potential risks.

In addition to these guidelines, Coljuegos requires gambling operators to introduce responsible gambling features on their platforms. These features are intended to prevent excessive gambling and promote a safe gambling environment. Operators must offer options for setting deposit limits, self-exclusion and access to responsible gambling resources.

Colombia's national gambling regulator is enforcing these stricter regulations to ensure that gambling operators act responsibly and ethically while protecting consumers from potential harm caused by excessive gambling . By maintaining tighter control over gambling advertising, Coljuegos aims to reduce the negative consequences and social impact of gambling in Colombia.

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