The Pennsylvania Lottery is a massive business. And with any big business, there is a constant need for innovation and evolution, to maintain future productivity. To continue moving forward, the PA Lottery has rolled out some new initiatives aimed at modernization that should keep producing a valuable revenue stream in the decades ahead.
In 2020, the lottery system smashed records with $5.3 billion in total retail sales. This resulted in $1.3 billion of profit for programs that help older Pennsylvanians.
The PA Lottery has recorded more than $1 billion in profits for 10 straight years and just celebrated its 50th anniversary last March.
Let’s take a closer look at some of its plans to continue these trends into the future.
Some modernization efforts of the Pennsylvania Lottery will be led by its longtime partner, Scientific Games. The company recently agreed to a new 10-year contract with the PA Lottery to provide instant tickets and gaming systems technology.
A secondary partner, Pollard Banknote Limited, will also provide some instant tickets. This ensures a wide variety of games from the PA Lottery.
According to PennLive, the combined value of these agreements is estimated at $607 million, with both Scientific Games and Pollard Banknote Limited receiving their payments from a percentage of each ticket sold.
The modernization efforts from the Pennsylvania Lottery will also lead to an increase in the games that are available online. In March, the PA Lottery made tickets for its PICK family of games (Pick 2, Pick 3, Pick 4, Pick 5) and Match 6 available for online purchase.
Tickets for Powerball, Mega Millions, Cash4Life, and Treasure Hunt were already available online.
PA Lottery officials said the goal is to eventually make all of its draw games available for online purchase. Players are spending more time online already and the transaction can be completed from virtually anywhere.
Other efforts of the PA Lottery system’s modernization are aimed at retailers. This summer, lottery retailers will receive new Wave terminals, which will provide faster service and also include no-fee debit pin pads.
According to PA Lottery Deputy Executive Director Eric Grubbs, the new terminals should increase sales by 3-5%.
The PA Lottery will soon introduce a new eLearning tool for Wave terminal training. It will also launch a new retailer website with an updated design, improved data displays, and a customizable dashboard that can target specific needs.
The Pennsylvania Lottery is also planning new signage and an updated app in the months ahead.
The Pennsylvania Lottery reached a significant milestone in March, celebrating its 50th anniversary of service. It is the only state lottery system that directs all of its proceeds toward programs that benefit older residents. Since its creation in 1972, the PA Lottery has generated over $32 billion in revenue to help fund those programs.
Now, the Pennsylvania Lottery is looking forward to the future, with many modernization efforts that will keep it as a vibrant source of revenue for older Pennsylvanians.
“Even though we’re 50 years old, we’re still evolving as a lottery,” Grubbs said during a January podcast appearance. “Using the new technology and using the best-in-class equipment that we have out there, along with our products, is really going to push us forward to continue to raise money for older Pennsylvanians every day.”
Executive Director Drew Svitko added, “By modernizing this 50-year-old business, we’re going to ensure that a stable, secure system is going to be there to generate that money for older Pennsylvanians well into the future.”