The Bavarian State Lottery and Casino Administration is sponsoring the European Championships Munich 2022
Press release from Lotto Bayern
20.06.2022
The State Lottery and Casino Administration is sponsoring the European Championships, which will take place in Munich from August 11 to 21, 2022. With more than 4,700 athletes, it is the largest sporting event in Munich since the 1972 Summer Olympics
With the State Lottery and Casino Administration at his side as a sponsor, the European Championships 2022 will also be an unforgettable sporting event for all participants, fans and guests from all over Europe!” says Finance and Homeland Minister Albert Füracker, whose portfolio includes the State Lottery and Casino Administration Casino administration is located.
"As a partner of sports for decades, we are also very happy to make our contribution to the European Championships because they are an outstanding highlight for all sports fans in Europe," emphasizes Claus Niederalt, President of the State Lottery and Casino Administration. In addition, the state lottery and casino administration pays more than 400 million euros in lottery tax, casino tax and profit transfer to the Bavarian state budget every year. These funds enable additional services for the general public, especially in the areas of sports promotion, cultural promotion and monument preservation and thus benefit all citizens in the Free State.
“The State Lottery and Casino Administration and the Munich Olympic Park – this is truly a sustainable and successful partnership. This institution has been a sponsor of the Olympic Park for seven years and is also involved in our events such as the action sports festival MASH or the Midsummer Night's Dream. The cooperation is always characterized by good cooperation and trust. That's why I'm very pleased that the State Lottery and Casino Administration is now at our side for the largest multi-sport event since the Olympic Games, the European Championships 2022," explains Marion Schöne, Managing Director of Olympiapark München GmbH.
“The state lottery and casino administration is activating its marketing rights with the products LOTTO Bayern, Spielbanken Bayern and Glücksspirale. In 1970, Glückspirale was launched to co-finance the Olympic sports venues. More than 50 years later, this support will be continued at the European Championships Munich 2022. I am very happy about that. This closes the circle”, Klaus Cyron, managing partner of S&K Marketing GmbH.
The contract concluded with Olympiapark München GmbH and S&K Marketing GmbH includes an advertising cooperation. It envisages an attractive rights package for the state lottery and casino administration, in which it will be represented with perimeter advertising at all the venues of the European Championships in numerous TV-relevant inserts.
https://www.lotto-bayern.de/unternehmen/nachrichten/lotto_bayern_aktuell/meldung_738392