For the first time since 2019, players will return to New York City to participate in the promotion in person.
MRC Live & Alternative and POWERBALL® announced TODAY that they are teaming up for the fourth consecutive year to present the "Powerball First Millionaire of the Year®."
Players from participating lottery jurisdictions will travel to New York City to ring in the New Year and have the chance to win $1 million in a special drawing broadcast live on "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2023," the No. 1 New Year's Eve programming special, on ABC.
"We're excited to have our players return to New York City for this truly once-in-a-lifetime experience." said May Scheve Reardon, Powerball Product Group Chair and Missouri Lottery Executive Director. "This has become a powerhouse partnership between Powerball and MRC Live & Alternative to be able to showcase the exhilarating moment of a new millionaire every New Year."
"Powerball First Millionaire of the Year" Highlights:
For the first time since 2019, players will return to New York City to participate in the promotion in person.
Participating lotteries will once again hold contests or drawings to randomly select a national pool of semi-finalists for the $1 million prize.
The following lottery jurisdictions will participate in this year's promotion: Arizona, Delaware, Florida, Georgia, Idaho, Illinois, Indiana (Hoosier), Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Minnesota, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Mexico, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Virgin Islands, Virginia, Washington D.C., West Virginia, and Wisconsin.
The Powerball First Millionaire of the Year winner will be announced from the set of the Powerball New Year's Eve party just after midnight in Times Square.
Last year, "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2022" took viewers to each of the five finalists' hometowns. Just after midnight, Brian Mineweaser from Honey Brook, PA, was named the 2022 Powerball First Millionaire of the Year.
The No. 1 New Year's Eve programming special each year, "Dick Clark's New Year's Rockin' Eve 2022" was the No. 1 primetime entertainment telecast of 2021. The late-night segment grew for the 2nd year in a row in both Total Viewers and Adults 18-49, hitting 4-year highs. The 50th-anniversary show of ABC's annual New Year's Eve special drew in 24.2 million Total Viewers and scored a 7.3 Adult 18-49 rating in the midnight quarter-hour.
https://www.broadwayworld.com/bwwtv/article/MRC-LA-Powerball-Team-Up-Again-for-Powerball-First-Millionaire-of-the-Year-Promotion-20220606