SMART-TECH MIAMI ReCap
Thank you for coming to Smart-Tech Miami!
A fabulous time was had by all. We especially appreciate the talent and efforts of presenters, moderators, and panelists who produced such an impactful show. The video of the conference will be posted the first week of May. And executive summaries of the panel discussions will be published in the May/June issue of PGRI Magazine.
Plan to join us again in September for Lottery Expo. Specific Dates and venue to be posted soon.
PGRI Smart-Tech Miami Program
And Women’s Initiative in Lottery Leadership (WILL)
Converting Momentum
and Execution into Results
Join 225+ of your industry-leading colleagues from 45 different states and provinces for …
PGRI Smart-Tech Miami, April 19 to 21, 2022
Co-Host Florida Lottery The Eden Roc Hotel Miami
Sponsored by Industry Leaders …
- Double-Platinum Sponsors: IGT, INTRALOT, Scientific Games
- Platinum Sponsors: Abacus Solutions, Carmanah Signs, EQL Games, Inspired Entertainment, Instant Win Games (IWG), Jackpocket, JUMBO Interactive, Pollard Banknote,
- Gold Sponsors: Gameology, Sightline Payments
APRIL 19 TUESDAY:
- Noon Tuesday to 6pm Thursday: Registration and Information Desk open on the Ocean Tower 1st floor ERCI Ballroom Foyer
- 5:00 to 7:00 pm: Opening Night Reception in the Eden Roc Ocean Garden at Pool 3
APRIL 20 WEDNESDAY:
- 7:30 to 8:30 am. Continental Breakfast in Ballroom I Foyer, Ocean Tower
- 8:30 am. Paul Jason, PGRI, opens the conference sessions in Ballroom I
- 8:40 am. Welcome speech: John Davis, Secretary, Florida Lottery, and Co-Host of Smart-Tech Miami
Keynote Speeches:
- Endlessly Innovating, Always Evolving: Playing for Good
Pat McHugh, Chief Executive Officer, Scientific Games
- Infinite Innovation to Drive the Instant Ticket Business
Keith Cash, V.P & General Manager Instant Products & Services, IGT
- Retail Transformation in the New World
Rebecca Swindle, Vice President, Strategy, INTRALOT, Inc.
- Invitation to the World Lottery Summit Vancouver
Lynne Roiter, Secretary General of the World Lottery Association, formerly President and Chief Executive Officer, Loto-Québec
9:45 am Coffee Break
- The Evolution of eInstants and What’s Next
Jason Lisiecki, Vice President North America, Instant Win Gaming (IWG)
- In-Lane and So Much More
Mike Purcell, Lottery Consultant, Abacus Solutions
- It’s all about the Player
Richard Bateson, Chief Commercial Officer, JUMBO Interactive
- Who Could Have Known?
Charlie Scannella, Vice President, SGEP Sales, Scientific Games
11:00 am. Roundtable Discussion:
Competition within the Games-of-Chance Industry
Sports-betting and casinos are now ubiquitous; and online casino-style iGaming is not far behind. How is the consumer responding to this explosion of games-of-chance options and POS access-points? Is the expansion of consumer options expanding the market and bringing in more recreational gamers? Or are players now spreading a similar spend across more and more gaming categories, migrating from lottery to sports betting to casinos and hopefully back to lottery? How do we make sure the players migrate back to lottery after trying other options? And how might we take the offensive by attracting players who begin in other categories to move over to Lottery?
Moderator: Drew Svitko, Executive Director, Pennsylvania Lottery
Derek Levesque, Director of Product Management & Business Development, IGT
Lynne Roiter, Secretary General of the World Lottery Association, formerly President and Chief Executive Officer, Loto-Québec
Matt Strawn, Chief Executive Officer, Iowa Lottery
Lorne Weil, Executive Chairman, Inspired Entertainment
- Virtual Sports- Driver of growth and expansion of player demographics for the lottery industry
Brooks Pierce, President & Chief Operating Officer, Inspired Entertainment
- Ensuring Integrity Through Compliance
Peter Sullivan, Founder & Chief Executive Officer, Jackpocket
12:30 to 1:30 pm: Luncheon Ballroom Foyer
- Partnering for Success
Matt Isaac, Director Retail Development, Pollard Banknote
- Digital Retail Success Tour
Jon-Paul Bussoli, Vice President Product Development, Carmanah Signs
- Omnichannel or Obsolescence: How Do We Evolve the Player Experience?
Jennifer Seymour, Vice President Lottery Product Management, IGT
Wednesday 2:15 pm. Roundtable Discussion: Retail Modernization
How have the manner and methods of servicing and supporting the retailer changed over the last two years, which of those changes are permanent, and how will they change over the next two years? In-lane sales; Application of full-featured API’s; Innovation in Inventory Management, POS’s, self-serve kiosks, and non-traditional channels. How is “digitization of the in-store shopping experience” adding value for the consumer and the retailer?
Moderator: Gary Grief, Executive Director, Texas Lottery
Michelle Carney, Vice President Global Lottery Marketing, IGT
Maxwell Goldstein, Vice President Sales - Americas, Carmanah Signs
Michael Martin, Vice President, Retail Solutions, Scientific Games
John McCormack, Vice President, Operations, Intralot, Inc.
Ryan Mindell, Lottery Operations Director, Texas Lottery
Terry Presta, Head of Business – North America, Abacus Solutions
3:15 PM: Coffee Break
- Operational Process Transformation - for the Future
John McCormack, Vice President, Operations, INTRALOT, Inc.
- Draw Games: The Next Big Lottery Category
Brad Cummings, Founder & Chief Executive Officer, EQL Games
3:45 pm. Roundtable Discussion:
Optimizing the value of Brand Lottery, of the branded games we offer, and the branded mission of service to society
Building the games, brand messaging, and promotional strategies that integrate our values into the game-playing experience … Emphasizing Fun, Entertainment, Community, and Social Responsibility more than Gambling. How might Brand Lottery further differentiate itself and its brand from other games-of-chance categories and operators? How are game portfolios, product mixes, and promotional strategies different from two years ago and what will they look like two years from now?
Moderator: Gregg Edgar, Executive Director, Arizona Lottery
Chair of the MUSL Marketing & Promotion Committee
Brad Cummings, Founder & Chief Executive Officer, EQL Games
Stephen Durrell, Executive Director, Kansas Lottery
Ryan Mindell, Lottery Operations Director, Texas Lottery
Brian Rockey, Executive Director, Nebraska Lottery
4:45: Lottery Industry Lifetime Achievement Award: Sue Dooley
Director of Draws & Productions, Multi-State Lottery Association (MUSL)
5:00-7:00 pm: Reception, Eden Roc Ocean Garden at Pool 3
APRIL 21 THURSDAY:
-- 7:30 to 8:30 am. Continental Breakfast in Ballroom I Foyer, Ocean Tower
-- 8:30 am. Paul Jason, PGRI, opens the conference sessions in Ballroom II
8:35 Roundtable Discussion: iLottery/Digital Lottery Roundtable
A fresh take on digital lottery and the issues that matter most to you when it comes to connecting with your players. How can Lottery’s digital platform be used to enhance the Retail-Playing Experience? What are the most forward-leaning strategies to promote omni-channel play with an emphasis on driving continued retail player-ship and growth? Should we expect some of the increase in online spend over the last two years to migrate back to retail? Is it better to provide retailers with games that are differentiated from online games, or to enable players to play the same games across multiple channels?
Moderator: Rob Wesley, Director of Digital, Virginia Lottery
Adam Barry, General Manager, North America, JUMBO Interactive
Shannon DeHaven, Vice President of Digital Engagement, Pollard Banknote
Stephanie Weyant Fidler, Deputy Executive Director, Marketing & Product Development Pennsylvania Lottery
Steve Hickson, Vice President Game Development, Scientific Games
Rhydian Fisher, Founder & Chief Executive Officer, Instant Win Gaming (IWG)
Peter Sullivan, Founder & Chief Executive Officer, Jackpocket
- Understanding iLottery Spend at Retail: An Early Analysis
Andrew Crowe, Senior Vice President Business Development, Sightline Payments
- Reinvigorate and Innovate!
Rick Perrone, President & Chief Executive Officer, Gameology ®
10:00 am. Coffee Break
Thursday 10:15 am. Roundtable: Multi-State Lottery Association (MUSL)
Moderator: Rebecca Paul, President & CEO, Tennessee Education Lottery Corporation; President of the World Lottery Association (WLA), and Founder of Womens Initiative in Lottery Leadership (WILL)
Panelists:
Gregg Edgar, Executive Director, Arizona Lottery, Chair of Marketing & Promotion Committee, MUSL
Armando Perez Cruz, Executive Director, Puerto Rico Lottery, Chair of Development Committee, MUSL
May Scheve Reardon, Executive Director, Missouri Lottery, Chair of Powerball Group
Drew Svitko, Executive Director, Pennsylvania Lottery, Vice-Chair of Powerball
Sarah Taylor, Executive Director, Hoosier Lottery; President of MUSL
Bret Toyne, Executive Director, MUSL
- Luncheon 12:00 am. to 1:30 pm in the Ballroom Foyer
- 1:30 to 3:30 pm. Women's Initiative in Lottery Leadership (WILL) Ballroom I
Rebecca Paul, Founder of WILL: WILL is becoming a tradition for the second afternoon of the PGRI conferences. Everyone is invited and encouraged to participate. We do try to engage the audience participation with Q & A and fun and enlightening small group sessions. This WILL Seminar will feature two Roundtables …
- Roundtable Discussion:
Meet the new (or somewhat “new”) Directors
Kelly Gee, Acting Executive Director, Virginia Lottery
Mary Harville, President & CEO, Kentucky Lottery Corporation
- Roundtable Discussion:
The Multi-Tasking Life of a Career Woman and Working Mother
Moderator: Rebecca Paul, President & CEO, Tennessee Education Lottery Corp; President of the World Lottery Association (WLA), and Founder of Women's Initiative in Lottery Leadership (WILL)
Panelists:
Michelle Carney, Vice President Global Lottery Marketing, IGT
Jeanna King, Vice President Creative & Events, Scientific Games
May Scheve Reardon, Executive Director, Missouri Lottery, Chair of Powerball Group
Melinda Toyne, Chief Executive Officer, In Any Event
- 4:00 to 6:00 pm Reception in the Ballroom I