Totalizator Sportowy, Poland’s National Lottery, Successfully Launches e-Instants
Learn how localised game content, marketing partnership, and leading practices for digital-product promotion came together in Totalizator Sportowy’s successful launch of e-Instants with partner IGT.
After just a short time, the Lottery’s interactive channel is producing 8-9% of sales every month, and players in Poland are enjoying a growing library of fun and interactive games, known as “gierki.”
Watch the successful eInstants launch with Totalizator Sportowy!