Published: October 10, 2021

Totalizator Sportowy, Poland’s National Lottery, Successfully Launches e-Instants

click to watch this video 

Learn how localised game content, marketing partnership, and leading practices for digital-product promotion came together in Totalizator Sportowy’s successful launch of e-Instants with partner IGT.

After just a short time, the Lottery’s interactive channel is producing 8-9% of sales every month, and players in Poland are enjoying a growing library of fun and interactive games, known as “gierki.”

Watch the successful eInstants launch with Totalizator Sportowy!       

 

 

© Public Gaming Research Institute. All rights reserved.