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Player Retention/New Player Acquisition.
The panel, moderated by Drew Svitko, Executive Director, Pennsylvania Lottery,
Panelists:  Shannon DeHaven, Vice President of Digital Engagement, Pollard Banknote
Stephanie DuVal, Digital Engagement Manager, Virginia Lottery
Jessica Fritz, Digital Marketing Manager, Michigan Lottery
Merv Huber-Calvo, Senior Director, Growth Marketing, Scientific Games
Karri Paavilainen, Senior Director, PlayLottery Content, Operations and Connected Play, IGT
Jessica Powell, Director of Ignite Player Marketing, NeoPollard Interactive
Peter Sullivan, Chief Executive Officer, Jackpocket