iSoftBet set for Czech expansion with major Sazka deal
State lottery to integrate provider’s powerful GAP solution via NeoGames platform – first deal in regulated Czech Republic
31th January 2019: Sazka, the largest state lottery in the Czech Republic, will power its next-generation online casino product using iSoftBet’s market-leading content, fully adjusted and compliant with local regulations.
The deal will see Sazka’s PGMS platform provider Neogames integrate iSoftBet’s complete suite of games that includes best-performing slot and table titles, giving the Czech market leader access to a diverse and comprehensive portfolio of products that are the best fit for Sazka’s DNA. Products that are subject to this deal have been specifically fine-tuned and customised to cater for Czech players in a rapidly emerging and heavily regulated online environment.
iSoftBet’s offering comes complete with supportive admin tools that set the industry benchmark when it comes to innovation. Sazka will be able to take advantage of various advanced marketing and real-time gamification tools as part of the agreement.
Games include best performing slots, table and video poker games, all of which have been designed, developed and certified for use in regulated markets, including the Czech Republic.
iSoftBet has created some of the best performing games of the last 12 months including popular titles such as Hot Spin and Pearl of the Orient, as well as latest releases The Nutcracker and Jumbo Stampede.
Michael Probert, Chief Commercial Officer at iSoftBet, said: “We’re delighted to be partnering with such a well-established, market-leading brand such as Sazka. This marks an extremely exciting time for us and presents a tremendous opportunity to enhance our presence in a new and rapidly growing market.
“Our games continue to perform exceptionally well, and we are rapidly gaining market share with both existing and new operators in regulated and newly regulated markets.”
Jan Horyna, iGaming Director, Sazka, said: “iSoftBet has an excellent reputation for generating significant revenues for brands via its leading content platform and for producing high-quality games that perform consistently well across regulated markets. We are very excited to be partnering with iSoftBet and look forward for a long and fruitful partnership.”
iSoftBet is exhibiting at ICE 2019 at stand number N5-240 in London between 5th and 7th February.
*** ENDS ***
For more information, please contact:
Square in the Air Communications
James Bennett
+44 (0) 20 3586 1982
This email address is being protected from spambots. You need JavaScript enabled to view it.
iSoftBet is a premium online and mobile casino software and games supplier, providing leading gaming products to some of the world’s largest and most successful brands. With extensive experience and a comprehensive selection of best-performing games, iSoftBet is at the forefront of innovation and our tailor-made solutions are designed to meet our operator partners’ every need.
Our games suite includes a wide range of unparalleled proprietary video slots, table games, exclusive branded games from some of the world’s largest TV and movie production companies such as 24 and Paranormal Activity. iSoftBet games are built with using the latest technology including HTML5 desktop and mobile compatible software.
The iSoftBet offering includes a comprehensive back office system allowing operators to create bespoke promotions, offer a wide range of player bonuses and rewards, as well as harvest and track real-time game performance data. iSoftbet is committed to responsible gaming and complies with the most stringent global regulatory bodies. We are licensed in the UK and Alderney and are approved to distribute content in multiple regulated markets including Belgium, Italy, Spain, Portugal and Romania.
SAZKA a.s. is the biggest and oldest lottery company in the Czech Republic with approximately 95% share on the lottery market. The main lottery products of the company are number lotteries with best known lottery Sportka. Apart from number lotteries in the product offer there are scratch cards, sport odds betting and fast-moving games. Second pillar contains non-lottery services, in particular the biggest mobile virtual operator in the Czech Republic SAZKAmobil, credit recharge and arranging of payments for services or selling tickets. SAZKA a.s. provides its products mainly via a unique selling network with more than 7200 selling places which are located all over the Czech Republic. Products are also available on www.sazka.cz, where the customers can play them online. SAZKA a.s. is a member of supra-national investment group KKCG acting in 11 countries on 4 continents. Sazka a.s. is part of international lottery holding Sazka Group (there are also shares in Greek Lottery OPAP, Italian Lotto and Austrian Casinos Austria). More on www.sazka.cz and www.kkcg.eu.
James Bennett
Director
This email address is being protected from spambots. You need JavaScript enabled to view it.
+44 (0) 7584 043 839
+44 (0) 203 586 1982