The new initiative features everyday people, in their everyday moments, discovering they are one of the 74 million Australian winners that collected more than $2.7 billion in prize money last year playing one of lottery games at the Lott

The campaign is being brought to life through free-to-air television, radio, billboard and digital channels.

With about three Australian lottery winners crowned every second, the Lott marketing manager David Liddell said the campaign aimed to celebrate everyday winning moments.

“One of the biggest misconceptions about lottery games is that no one wins, when in fact, we have multiple winners every second of every day. These winners can take home a prize that ranges from $5 to $50 million and beyond!” he said.

“With the launch of this new campaign, our players and customers will get a fresh perspective on just how often these wins occur and how everyday moments are turned into winning moments when people simply check their tickets.”

The ‘everyday winners, winning every day’ campaign commences Monday 3 December 2018 and aims to support the existing marketing campaigns being run by individual lottery game brands at the Lott.

The new campaign runs until March 2019.

Agencies involved in the creation and delivery of the Lott’s newest brand campaign:

• Creative agency: Y&R Brisbane
• Media agency: Carat